Electricals specialist Dixons is to sell its Swedish business Webhallen to Norwegian firm Komplett AS as it streamlines its Pixmania operations.
Ecommerce business Komplett is expected to complete the SEK140m (£14m) purchase of Webhallen next month.
Webhallen, which predominantly sells film, software and games from 10 stores as well as online, is a subsidiary of Dixons’ struggling Pixmania business.
Earlier this year, Dixons closed all of its Pixmania stores and reduced its online operations in a bid to turn around the unprofitable French business.
The retailer closed 10 stores in France and shuttered around 40 stores in Spain, Portugal and Belgium.
The electricals retailer has also pulled Pixmania’s online business out of 12 international markets to bring its operations back to 14 countries, following a consultation process.
The Webhallen sale follows that of its public sector business Equanet to Kelway last month as Dixons looks to rationalise its portfolio and refocus the business.
Dixons Retail chief executive Sebastian James said: “We continue to explore ways to put Pixmania in a better strategic position.
“Following a material reorganisation of the business earlier this year, I am pleased that we can confirm another small but significant step in that process today with the disposal of the Webhallen operation in Sweden.”
Komplett AS chief executive Ole Vinje said: “We are very pleased that Webhallen will be joining the Komplett Group. This acquisition will further strengthen our position in Sweden and Scandinavia. We find Webhallen’s multichannel strategy very interesting with a view to further development.”
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