Election poll fiasco highlights dangers of forecasting consumer behaviour
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By Michael Jary12 May 2015
The general election poll fiasco demonstrates that retailers should be wary of research that claims to forecast how consumers will behave.
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The general election poll fiasco demonstrates that retailers should be wary of research that claims to forecast how consumers will behave.
https://www.retail-week.com/data/election-poll-fiasco-highlights-dangers-of-forecasting-consumer-behaviour/5074904.article