Ahold-owned US grocer Stop & Shop will unveil a new concept store featuring a greater selection of products and innovative features in Massachusetts. The store has been designed to better serve the needs of the local community. New services include an in-store nutritionist, supervised children’s play area, roadside pick-up and innovative in-store shopping tools.

Stop & Shop New England president Mark McGowan said: “Our aim is to not only help simplify their shopping experience – allowing customers to shop the way they prefer to shop – but make it truly enjoyable as well.”

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