Chris Brook-Carter has been appointed to the newly created role of editor-in-chief of Retail Week and will lead content creation and development for the entire Retail Week brand.

In this broad editorial role he will be responsible for digital content strategy and direction, as well as shaping the direction of Retail Week’s events business to further build the Retail Week brand and multi-platform offering.

He joins Retail Week on March 5 from news and information group Aroq, where he was publisher of digital products just-drinks, just-food and just-style.

Brook-Carter said: "Retail is fast moving and diverse so it is essential that Retail Week delivers its great content through whatever platform its customers choose.

"While the beating heart of the Retail Week brand remains the magazine, readers increasingly want to interact across several platforms.

"I am looking forward to working with the talented editorial teams and further driving its digital strategy and customer engagement through an effective multi-platform approach."

Emap Retail managing director Tracey Davies said: “Chris is an innovative editor and gifted publisher. He brings deep digital knowledge and experience, which will be critical as we continue to build Retail Week into a more effective and successful multi-platform brand."

Brook-Carter will take responsibility for the weekly magazine, Retail-week.com, Retail Week Knowledge Bank, Retail Week Reports and all commercially led editorial projects.

He will also play a key content creation role for Retail Week’s events, which includes the annual Retail Week Conference.