Grocery

Data: Amazon Fresh at least 17% cheaper than big four rivals, study reveals

By and 21 June 2016

Amazon Fresh data index

Amazon’s Fresh grocery proposition is at least 17% cheaper than each of its mainstream supermarket rivals, according to a new study.

The US etail titan, which launched Amazon Fresh in 69 postcodes across east and central London earlier this month, was found to be cheaper than all six of its competitors with an online grocery presence.

 

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