Personalisation: Striking the right balance between innovative and invasive
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By Nicola Smith9 September 2016
Being able to offercustomers a personalised shopping experience without encroaching on their privacy remains a fine art.
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Being able to offercustomers a personalised shopping experience without encroaching on their privacy remains a fine art.
https://www.retail-week.com/tech/personalisation-striking-the-right-balance-between-innovative-and-invasive/5079404.article