Analysis: How Tesco and Otto are using data to forecast demand

Tesco’s analytics project uses historical data to predict demand for products using  weather forecasts

Predictive analytics sounds futuristic, but some retailers are already crunching the numbers to improve efficiency. Lindsay Clarke charts what Tesco and German retailer Otto are doing.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now