Woolworths has found an unlikely new star for its TV ads – film star Jackie Chan.

The action hero will appear from this Thursday in Woolworths’ ads to promote its new Worthit! clothing range.

Rolf Harris, Kelly Osbourne and Darth Vader have all previously starred in the ads alongside Woolworths brand characters Wooly and Worth.

Woolworths’ retail business returned to the black in the 12 months to February 2, with profits of£3.4 million against a loss of£12.9 million the previous year. Pre-tax profits rose 30 per cent to£28.3 million and turnover climbed 8.5 per cent to£2.97 billion.

Topics