All Superdrug articles
Superdrug is the second-largest health and beauty retailer in the UK, after Boots. It is part of the AS Watson Group, which comprises discounter Savers and fragrance specialist The Perfume Shop. Superdrug opened its first shop in Putney, London, on April 1966. Now it has over 800 branches across the UK and Ireland.
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Retail Navigator Analysis
Superdrug (Strategy)
Superdrug continues to differentiate its proposition by adding services, with a Nurse Clinic recently introduced to its newly expanded Lakeside store, which also features a Beauty Studio area.
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News
AS Watson appoints Malina Ngai as new group CEO
AS Watson Group, which owns Superdrug, Savers and The Perfume Shop in the UK, has appointed Malina Ngai as the new group chief executive, starting May 1.
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Analysis
Future Leaders 2024: Meet UK retail’s 30 CEOs in waiting
Senior executives from Asda, Superdrug, Frasers, John Lewis, Sainsbury’s and Marks & Spencer are among the 30 names tipped to lead the country’s biggest retailers in years to come, according to Retail Week’s annual index
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Data
Data: Sosandar and Superdrug smash ecommerce growth – find out how
The UK retailers winning at ecommerce, with the highest online sales growth for FY22, have been revealed in a new Retail Week report
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News
Superdrug cosmetics price freeze celebrates highest market share
Superdrug is set to freeze prices on over 5,000 cosmetic products “as part of the business’s ongoing commitment to support shoppers, through the rising cost of living”.
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Analysis
International Women’s Day 2024: how are retailers celebrating?
As the calendar flips to March 8, Retail Week shines the spotlight on what some retailers are doing to mark International Women’s Day (IWD).
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News
Superdrug partners with Gophr to offer on-demand pharmacy delivery
Superdrug has partnered with on-demand delivery network Gophr to deliver prescriptions direct to UK homes.
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News
Superdrug and Co-op kick off Apprenticeship Week with new roles
Superdrug and the Co-op have announced new apprenticeship roles as they push for reform to the apprenticeship levy scheme.
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Analysis
Own-brand beauty: How ‘budget’ lines have disrupted the market
With beauty retailers enjoying a bumper Christmas trading period, the one thing they all had in common was the resounding success of their competitively-priced, own-brand products against the traditionally dominant branded offerings.
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News
Superdrug sales surge as market share grows
Superdrug has reported a surge in sales driven by affordable pricing and uptake in members-only deals as customers continue to battle the cost-of-living crisis and inflation in the run-up to Christmas.
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News
Superdrug cuts up to 50% off its own-brand prices
Superdrug has announced up to 50% price cuts across a range of everyday items, from healthcare products to cosmetics, as it looks ”to make everyday more affordable for shoppers.”
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News
Superdrug launches early Sale ahead of Christmas
Superdrug has announced early reductions on Christmas gifting ahead of January as it commits to making the holiday more affordable and accessible to customers.
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Interview
Q&A: Superdrug’s ecommerce director on innovating loyalty
Superdrug marketing, ecommerce and customer director Matt Walburn speaks to Retail Week on spearheading changes in the loyalty scheme market and the journey since the launch of Superdrug Marketplace.
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News
Superdrug rolls out Black Friday offers to loyalty card members
Superdrug has launched a range of Black Friday offers with early access for its Health and Beautycard members.
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News
Superdrug launches VIP rewards scheme
Health and beauty retailer Superdrug has launched a new VIP rewards scheme in a push to offer the best value to customers.
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News
Avon signs exclusive retail partnership with Superdrug
Global beauty brand Avon has announced its first retail partnership in the UK as it rolls out products in more than 100 Superdrug stores nationwide.
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News
Superdrug to employ 500 people with new apprenticeship scheme
Superdrug has announced plans to employ 500 apprentices as part of its ‘Rise Up to Level Up’ campaign aimed to increase apprenticeship employment across the UK.
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Analysis
Boots vs Superdrug: battle of the high street health and beauty heroes
As they continue to innovate both on- and offline and right-size their store estates, both retailers’ financial upward trajectories are expected to gain momentum. But which health and beauty retailer will emerge victorious when we put them head to head?
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Interview
Q&A: Superdrug’s own-brand director Jamie Archer on democratising beauty
Superdrug own-brand director Jamie Archer talks to Retail Week about democratising beauty for all and why he thinks Superdrug is the most inclusive shop on the high street
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Analysis
How are beauty retailers using tech to enhance customer experience?
From virtual stores to tech that can detect how different fragrances affect your brain, the world of beauty retail has always been ahead in adopting the latest trends in technology. Retail Week takes a look at some of the recent tech innovations helping beauty retailers drive sales.