



2021 was marked by an explosion in ecommerce, building on the surge already seen in 2020.
In fact, the latest research shows that online shopping helped to drive 2021 consumer spending above pre-pandemic levels.
Yet with a bricks-and-mortar rebound and the remaining economic uncertainty surrounding Brexit and supply chain issues, what does a resilient online growth strategy look like in 2022?
And what will it take to win consumer loyalty in the ever-changing digital ecosystem?
Join Accelerating Ecommerce Week to find out and be part of the discussion.
Retail Week’s hybrid event will combine a free virtual morning masterclass on March 15 with an in-person morning summit at The Form Rooms in Covent Garden, London, on March 17 to uncover how retailers and brands can reach and retain customers online.
An opportunity to come together with retailers and industry experts, Accelerating Ecommerce Week will support businesses to redefine online strategies and uncover how to attract consumer attention in the crowded ecommerce market.
Expect to glean expert insights and scope out key ecommerce trends on topics including:
- What optimal online CX now looks like
- Understanding the opportunities of the metaverse
- The framework for achieving UX excellence
- Understanding AI’s changing role
- How to navigate the future of social commerce
- Using data best practice to keep customers loyal
- The future of ecommerce supply chains
Register for the free virtual masterclass
on Tuesday March 15 from 9.30am to
11.30am GMT here
Register your interest for the free in-person
morning summit on Thursday March 17 from
8.30am to 11.30am GMT, hosted at The Form Rooms
in Covent Garden, London, here
NB: This in-person event is limited to senior retailer and brand attendance
THE VIRTUAL MASTERCLASS
Streaming directly to you from 9.30am to 11.30am GMT on Tuesday March 15, our virtual masterclass will give you a free pass to hear from speakers behind retail’s digital titans, emerging disruptors and industry experts leading the charge.
You will come away with tangible insights on how to meet the CX expectations of today’s shoppers, get to grips with what the ecommerce supply chains of tomorrow will look like and learn how to make data – underpinning all online strategies – your advantage.
Read the agenda below and watch on demand here
9.30am–9.40am
Welcome from Ella d’Amato, Managing Director and Chief Marketing Officer, True Capital
9.40am–10.05am
CX expectations: Deepening online engagement by surprising and delighting
In conversation with… Jon Davies, Digital Director, Three
“Customer experience will be the battleground both on and offline” in 2022, Seasalt chief executive Paul Hayes recently told Retail Week.
Indeed, consumers now have renewed expectations of excellence. The period of ‘Covid forgiveness’ witnessed during the height of the pandemic is over and shoppers are no longer willing to accept drop-offs in online customer service. This calls for retailers and brands to go the extra mile and strengthen the relationships they have with consumers.
This means not only delivering a seamless, frictionless and personalised online experience but also building emotional connections.
So how can this be achieved? Find out at this opening session of Accelerating Ecommerce Week when Retail Week will be joined by an industry expert and leading retailer to share how they’re going for CX gold online.
Speakers include:
- Jon Davies, Digital Director, Three
- Lisa Byfield-Green, Research Director, Retail Week
- Peter Lorant, Chief Operating Officer EMEA, Zendesk
10.05am–10.45am
Fuelling growth: The future of ecommerce supply chains
Panel discussion
From March 2020 to November 2021, total UK online retail sales rose by more than £1.3bn to £2.9bn, according to the Office for National Statistics. This meteoric rise in online demand has placed – and continues to place – a huge strain across retail supply chains, from order processing to fulfilment.
Forward-thinking retailers are adding new technologies and investing in automation to scale and optimise their operations. So how can others follow their lead?
In this session, we tackle one of the biggest problems facing retailers right now: overcoming supply chain disruption. Join Retail Week and Workato as we discuss how businesses can use innovation to digitise processes, ultimately enabling you to meet online demand and delight your customers.
Speakers include:
- Helena Chermet Di Favro, EMEA Presales, Workato
- Chris Conway, Ecommerce Director, the Co-op
- Megan Dunsby, Senior Commercial Content Editor, Retail Week
- Rosie Hartman, Strategy Lead, Hirestreet
- Jean-Philippe Nier, Head of Ecommerce UK and Ireland, The Kraft Heinz Company
10.45am–10.50am
Coffee break
10.50am–11.30am
Data 3.0: Elevating your ecommerce marketing strategy
Panel discussion
Retailers are challenged with creating more personalised, customer-centric experiences to better reach customers and compete more effectively online.
In response, retailers are turning to data and analytics to make better business decisions and guide their ecommerce customer-marketing initiatives.
This requires blending external data, such as demographics and points of interest, with internally held customer data, such as transaction histories and loyalty status, to establish a trusted single view of the customer.
Join Retail Week as we come together with industry experts Precisely and a panel of leading retailers and brands to understand the new rules of data-driven ecommerce and how it can be leveraged to build meaningful relationships, rather than chasing consumers around the internet.
Speakers include:
- Megan Dunsby, Senior Commercial Content Editor, Retail Week
- Rob Feldmann, Chief Executive, BrandAlley
- Martin James, UK Director for Retail, Precisely
- Joe Tinston, Chief Product Officer, Bloom & Wild
- Celia Wilson, Director of Data and Insights, Moonpig

THE IN-PERSON SUMMIT
Providing a valuable opportunity to spend face-to-face time with your peers, Retail Week’s free in-person morning summits are back for 2022.
Taking place at The Form Rooms in Covent Garden, London, from 8.30am to 11.30am GMT on Thursday March 17, this event brings together retailers, brands and digital leaders to discuss the changing face of ecommerce.
Be part of the discussion to find out what it takes to grab shopper attention online, get up to speed with the metaverse opportunity, realise the capabilities of AI to power online progress and gauge how to make strides in social commerce.
Read the agenda below. Places are limited so register your interest here and we’ll be in touch to confirm your attendance
8.30am–9am
Breakfast and networking
9am–9.10am
Welcome from Jeremy Schwartz, Non-Executive Director, Revolution Beauty
9.10am–9.30am
Consumers’ favourite websites: What makes for best-in-class UX?
Featuring an opening from Okta Head of Industry Solutions EMEA Ian Lowe
Fireside chat
“Slick interface”, “Website updated often”, “Good product pictures” and “Easy checkout”.
Last year, Retail Week surveyed 1,000 UK consumers to discover their favourite retail websites offering the best online shopping experiences and these were just four of the reasons given behind their choices.
So what does best-in-class online UX look like in 2022? And what is the framework businesses can follow to create a website that drives repeat traffic?
In this opening fireside chat, Retail Week will be joined by a retail leader behind one of the UK’s busiest websites to find out what it takes, alongside an industry expert to glean their insights.
Speakers include:
- Megan Dunsby, Senior Commercial Content Editor, Retail Week
- Jack Smith, Digital Director, British Airways
9.30am–10.00am
The metaverse opportunity: How retailers can extend their digital footprint
Panel discussion
The metaverse is set to change the way consumers live and therefore shop.
Already the race is on among brands and tech giants to develop this immersive digital reality and the economic opportunity it presents.
Facebook recently rebranded to Meta, hailing the “things you couldn’t do in the physical world”, Alibaba has created its own virtual world Taobao Life and Nike recently acquired virtual fashion platform RTFKT. Meanwhile, Burberry, Dolce & Gabbana and Louis Vuitton have all partnered with gaming platforms to launch ranges of non-fungible tokens (NFTs) to support limited-edition virtual product drops.
In this panel we’ll be looking at how retailers can capitalise on the increased interest and utilise technology to connect with virtual shoppers. We’ll also look at the scale of the metaverse and its potential to transform the future of digital.
Speakers include:
- Mei Chen, Head of Fashion and Luxury for UK, Spain and Northern Europe and Head of US Luxury, Alibaba
- Amrit Dhami, Associate Analyst for Thematic Research, GlobalData
- James Knowles, Head of Content Innovation, Retail Week
- Hilmar V. Pétursson, Chief Executive, CCP Games
10.00am–10.20am
Coffee and networking break
10.20am–10.55am
AI: Changing the face of digital retail
Panel discussion
AI continues to reinvent the ecommerce landscape – as we'll show in our preceding metaverse session.
This panel discussion, hosted by Retail Week in partnership with Faculty, will look at its retail applications more widely including:
- How AI is enabling retailers to achieve operational intelligence – covering how improving your demand signal doesn’t have to be rocket science and how to best use AI to better align operations to the digital shopper experience.
- Using AI to get closer to customer-level predictions.
- Leveraging AI to get ahead of customers’ next moves in a world where online shopping journeys are driving demand volatility.
Speakers include:
- Isobel Chillman, Relationships Director, Retail Week
- Matt Hopkins, Director, Retail and Consumer, Faculty
- Paul Hornby, Digital Customer Experience Director, The Very Group
- Will Rose, Technology Director, Unbound Group
10.55am–11.30am
Inflationary pressures: How to win price-sensitive shoppers
through a data-driven culture
Panel discussion
UK inflation is at its highest level in almost 30 years. Consumers are increasingly becoming more savvy about their spending and shopping around online to find the best deals.
For retailers, this requires a flexible ecommerce strategy, allowing products and prices to be adjusted with speed and agility to react to consumer demand. It also requires democratised decision-making – leaders and their teams must all be able to test, learn and implement.
So, how can this be achieved? Online sales, product and pricing data hold the key. but it’s not as simple as that. In this timely panel discussion, we’ll explore how the real solution to meeting online value-driven demand lies not only in having a clear picture of this data but, indeed, in getting this data in the hands of everyone across your organisation.
Speakers include:
- Alex Cresswell, Director, Tableau
- Robert Kent, Chief Data Officer, Pets at Home
- Genia Mineeva, Founder and Creative Director, Been London
- Rosie Shepard, Reporter, Retail Week

SPEAKERS
Lisa Byfield-Green, Research Director, Retail Week
Lisa is responsible for data insight, analyst content and advisory research at Retail Week. Previously, she worked as a senior retail analyst for online and digital, leading research at IGD and Planet Retail (now Edge by Ascential) in the UK and more recently LZ Retailytics in Germany.
Lisa regularly provides commentary on the retail industry and presents at briefings, conferences and workshops.
Mei Chen, Head of Fashion and Luxury for UK, Spain and Northern Europe and Head of US Luxury, Alibaba
Mei Chen joined the Alibaba Group four years ago. In the past two years, Mei has primarily focused on helping global luxury brands and fashion businesses understand and seize the opportunity that lies for foreign brands in China by leveraging the innovations and technologies on Alibaba Group’s ecosystem.
Mei is also leading various innovations projects across Alibaba Group’s ecosystem. Additionally, Mei is the international lead for Alibaba's flagship fashion shows Tmall Collection, Taobao maker festival's West Lake show, and Tmall China Cool, among others.
Mei brings extensive knowledge of the retail and technology industries to the role, having spent over four years at Google.
In her free time, Mei advises and helps start-ups and companies with areas such as online marketing strategies, monetisation, international expansion and supporting CXOs. Mei holds a bachelor’s degree in business management and finance from Carlos III University of Madrid (Spain) and studied at HEC Paris (France).
Helena Chermet Di Favro, EMEA Presales, Workato
Helena is a veteran of the international retail technology sector, having held various roles at leading software companies, including Microsoft, over the past 25 years before joining Workato in 2021.
She has worked closely with the full spectrum of retail clients from traditional bricks-and-mortar chains to pureplays at the forefront of ecommerce across the world. She has advised clients across fashion, beauty, jewellery, telecoms and mobile, and the luxury sector.
She is passionate about the transformative potential of technology for all retail businesses and focused on helping clients to use it to unlock new growth.
Isobel Chillman, Relationships Director, Retail Week
As Relationships Director, Isobel builds connections with global retailers and non-retail partners alike.
An avid podcaster and presenter – on stage, TV and radio – Isobel has interviewed some of the UK’s leading retail CEOs.
Chris Conway, Ecommerce Director, the Co-op
Chris currently leads ecommerce at the Co-op, having joined the business in early 2018. His brief was to build new digital businesses and grow incremental sales for the business. He designed and built the on-demand ecommerce business, which now picks online orders from more than 1,600 sites across the UK.
Before joining the Co-op, Chris spent two years at Morrisons, heading up online and supporting its partnership with Ocado and the launch of its store-pick proposition. He is also a former Senior Director for Ecommerce at Asda.
Alex Cresswell, Director, Tableau
Alex leads the retail, travel, transport and hospitality teams for Tableau. He is a veteran of the technology industry, having held leadership positions at Microsoft and LinkedIn, and built go-to-market teams in two HR tech start-ups. An engineer by training, he is passionate about using technology to make business better.
Outside of work, Alex lives in Berkshire with his family, plays the guitar (badly), is a fan of Wolves football team and has become quite addicted to the Peloton bike he bought during lockdown.
Ella d’Amato, Managing Director and Chief Marketing Officer, True Capital
Ella is Managing Director of Investment and CMO at True, a consumer-focused investment and innovation firm. Ella helps all of True’s portfolio businesses to grow and also sits on the board of sustainable and ethical kidswear brand Frugi.
Ella’s atypical career path started at 15 when she left school to work. By 29, she was Managing Director of content and social agency Drum and became its CEO at 33. She then took on her dream role nurturing independent businesses at Notonthehighstreet as CMO.
Ella is a passionate advocate for social mobility as well as an executive coach, lover of fashion (the slow kind) and mother of two.
Jon Davies, Digital Director, Three
Jon was appointed Digital Director at Three UK in April 2021, responsible for developing the company’s omnichannel and digital strategy and ensuring maximum customer benefit for investment in new IT infrastructure. He joined Three UK following six years at Vodafone where he led digital and transformation in the UK. Prior to that, Jon held senior digital leadership positions at Adobe, Orange/France Télécom and Eurostar.
Amrit Dhami, Associate Analyst for Thematic Research, GlobalData
Amrit Dhami joined the Thematic Research team at GlobalData in September 2021. As an Associate Analyst, she contributes to the quantitative and qualitative analysis of the technology, retail and insurance sectors through a thematic research methodology.
Amri takes a keen interest in themes such as fintech, the metaverse, NFTs, ecommerce and social media. She has co-authored two flagship reports for GlobalData: Tech, Media, & Telecom Predictions 2022 and Tech, Media, & Telecom Themes 2022. She is looking forward to publishing her upcoming solo report Augmented Reality in Insurance.
Megan Dunsby, Senior Commercial Content Editor, Retail Week
Megan is Retail Week’s Senior Commercial Content Editor. A former journalist and features editor, she joined Retail Week in January 2019 to help brands leverage content to reach the people that matter in retail. Megan also works on Be Inspired, Retail Week’s events and content programme that promotes inclusivity across the sector.
In 2018 she was named among The Drum’s 50 Under 30 Top Women in Digital, and in 2016 she was recognised with the Silver Rising Star accolade at the British Media Awards.
Rob Feldmann, Chief Executive, BrandAlley
Rosie Hartman, Strategy Lead, Hirestreet
Rosie Hartman is Hirestreet's new Strategy Lead, having previously held senior positions at disruptive fashion retailers Zalando, Depop and Otrium.

Lisa Byfield-Green
Lisa Byfield-Green

Mei Chen
Mei Chen

Helena Chermet Di Favro
Helena Chermet Di Favro

Isobel Chillman
Isobel Chillman

Chris Conway
Chris Conway

Alex Cresswell
Alex Cresswell

Ella d'Amato
Ella d'Amato

Jon Davies
Jon Davies

Amrit Dhami
Amrit Dhami

Megan Dunsby
Megan Dunsby

Rob Feldmann
Rob Feldmann

Rosie Hartman
Rosie Hartman
Matt Hopkins, Director, Retail and Consumer, Faculty
Matt is a seasoned retail technology executive with a career spanning 25 years in merchandising and supply chain optimisation. He has first-hand experience working with leading retailers to deploy ERP, CRM, cloud and AI solutions, having held senior leadership roles at BlueYonder, Oracle Retail, AWS and many more.
In his current role at Faculty – one of Europe’s leading applied AI technology companies – Matt focuses on helping retailers to build intelligent organisations through data science and machine-learning solutions.
Paul Hornby, Digital Customer Experience Director, The Very Group
Martin James, UK Director for Retail, Precisely
While working at some of the most prominent consumer and data analytics firms over the past 15-plus years, Martin has had the fortune to support many of the best-known retail and leisure brands to better leverage, analyse, contextualise and ultimately operationalise their data.
At Precisely, Martin collaborates with many of the biggest brands in UK retail, helping them to harness data to develop best-in-class customer marketing, optimise channel selection and better evaluate the competition.
Robert Kent, Chief Data Officer, Pets at Home
Robert joined Pets at Home in November 2018 as Chief Data Officer. With a career spanning 30 years in technology functions from consulting to in-house big brand organisations, Robert is a leading expert on proving value with data and analytics. He has held senior leadership roles for over a decade, including with Royal Mail and Carphone Warehouse, and is a specialist in building data capability from a blank sheet of paper. Since joining Pets at Home, Robert has helped put data at the heart of decision-making within the organisation and has expanded the data team into a high-performing department that works cross-functionally with teams right across the business.
James Knowles, Head of Content Innovation, Retail Week
James Knowles is Head of Content Innovation for the Retail Week commercial projects team.
He has spent 10 years as a journalist, working across both consumer celebrity and lifestyle magazines and business trade titles, including Retail Jeweller and Drapers, before joining Retail Week in July 2017.
Peter Lorant, Chief Operating Officer EMEA, Zendesk
Peter Lorant joined Zendesk in 2020 as the company’s first Chief Operating Officer in Europe, the Middle East and Africa (EMEA). In his role, Peter is a key architect for Zendesk’s growth in the region, leading the company’s go-to-market strategy and operations.
Prior to Zendesk, Peter was International COO at Workday, covering the EMEA, Asia-Pacific and Japan markets. With more than 30 years of experience in sales, marketing and operations, he has also held roles at companies including Google, Business Objects and IBM.
He has a strong track record in helping companies scale their international operations, build entirely new SaaS partner ecosystems, open new markets, launch new products and build world-class distributed teams.
Ian Lowe, Director of Solutions Marketing EMEA, Okta
Ian Lowe is Okta’s Director of Solutions Marketing for EMEA. In his 19-year career, Ian has become a recognised product marketing and sales enablement leader having created and launched successful cloud-based identity and access management solutions that are used by top technology firms, financial services organisations and governments around the world.
Genia Mineeva, Founder and Creative Director, Been London
Jean-Philippe Nier, Head of Ecommerce UK and Ireland, The Kraft Heinz Company
Hilmar V. Pétursson, Chief Executive, CCP Games
Hilmar has been leading CCP Games’ ongoing success and growth since his appointment as Chief Executive in 2004.
Under Hilmar’s management, CCP’s critically acclaimed science-fiction game EVE Online pioneered concepts like player-driven digital economies, democratically elected community governments and free-to-play mechanics long before they became commonplace in the industry. EVE Online, as the largest living work of science fiction, has been celebrating more than 17 consecutive years of continuous growth in subscriber engagement.
Hilmar put CCP into pole position in the VR revolution by embracing the new technology early and releasing spearheading VR games such as arcade shooter Gunjack, its sequel Gunjack 2, EVE: Valkyrie and Sparc, a groundbreaking full-body virtual sport.
He is also active on several boards and committees relating to Icelandic information technology and innovation.

Matt Hopkins
Matt Hopkins

Paul Hornby
Paul Hornby

Martin James
Martin James

Robert Kent
Robert Kent

James Knowles
James Knowles

Peter Lorant
Peter Lorant

Ian Lowe
Ian Lowe

Genia Mineeva
Genia Mineeva

Jean-Philippe Nier
Jean-Philippe Nier

Hilmar V. Pétursson
Hilmar V. Pétursson
Will Rose, Technology Director, Unbound Group
Will Rose is a highly experienced Technology Director, having spent 20 years working in retail ecommerce and IT for some of the UK’s largest retailers. As the UK’s largest specialist footwear brand, Hotter Shoes, part of Unbound Group, sells more than 1 million pairs of shoes a year to more than 4 million customers around the world. Will is responsible for maintaining and developing the ecommerce platforms to maintain continued digital growth, ensuring Hotter Shoes remains a major player in the ecommerce space.
Will has a focus on delivery, having worked as an Ecommerce Consultant Project and Programme Manager for 10 years. Six of those were spent at software house Wunderman Thompson Commerce, where he delivered large-scale ecommerce re-platforms for the likes of DFS and Yoox Net-a-Porter. Will was also responsible for implementing the routing software for AO in 2010 to enable next-day delivery of white goods.
Jeremy Schwartz, Non-Executive Director, Revolution Beauty
Jeremy Schwartz is Non-Executive Director at the newly AIM-listed PLC Revolution Beauty, supporting the founders and management to continue the expansion and growth of the burgeoning beauty brand.
Jeremy is a digital turnaround expert; he helped to turn around Pandora as former interim CEO, The Body Shop as former chair and CEO, and Sainsbury’s as former director of brand marketing. He has also helped to transform a number of brands including Coca-Cola, where he headed up the launch of Coke Zero, and L’Oréal with its ‘Because I’m Worth It’ Elvive haircare range.
Jeremy is a senior adviser at McKinsey’s Transformation practice and chair at Kantar’s Sustainability and Inclusion practice, advising companies on how to turn around their position on sustainability.
Rosie Shepard, Reporter, Retail Week
As Reporter for Retail Week, Rosie covers fashion, home and DIY, electricals, general merchandise, sustainability and ethics.
She also has experience in writing commercial content and organising events for the Retail Week audience.
Jack Smith, Digital Director, British Airways
Joe Tinston, Chief Product Officer, Bloom & Wild
Joe leads the digital product and data function at Bloom & Wild, the leading UK florist offering a range of flowers and gifts through the letterbox. He is responsible for creating digital experiences that enable the business to scale profitably and nurture the lifetime loyalty of customers.
Prior to joining Bloom & Wild, Joe was Director of Ecommerce and Digital Marketing at Onefinestay (acquired by Accor Hotels) and has previously worked for Tesco and eBay.
Celia Wilson, Director of Data and Insights, Moonpig
Celia is a marketing and data science leader specialising in commercial and consumer marketing optimisation, deep analytics and econometrics.
Our speaker line-up will include retail leaders, digital pioneers and industry experts. Watch this space for more names to be announced shortly.
Are you a retailer who wants to share your insights? Contact Retail Week senior commercial content editor Megan Dunsby to discuss speaking opportunities at megan.dunsby@retail-week.com.

Will Rose
Will Rose

Jeremy Schwartz
Jeremy Schwartz

Rosie Shepard
Rosie Shepard

Joe Tinston
Joe Tinston

Celia Wilson
Celia Wilson
GET INVOLVED
Want to help retailers and brands attract attention in the crowded ecommerce market? Can you support businesses to redefine their online strategies and navigate the trends, technologies and innovations they should be investing in today for success tomorrow?
Sponsorship of Accelerating Ecommerce Week provides exclusive speaking opportunities, targeted lead generation and brand awareness among a captive audience. Share your insights with retailers to help them drive consumer loyalty in this new digital ecosystem.
Get in touch with Retail Week relationships director Isobel Chillman to find out more at isobel.chillman@retail-week.com
