All Adidas articles
Adidas is a global sports and lifestyle business. Its core brands are Adidas and Reebok. Its broad and diverse sports portfolio has enabled the brand to become one of the most recognised and iconic global brands. In 2001, Adidas introduced Originals, a lifestyle brand marketed by the iconic Trefoil logo. Sister brand Reebok is an American-inspired global brand with a strong heritage in fitness. It burst on to the scene in the 1980s fitness revolution.
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Innovation of the WeekAdidas has partnered with global media platform Teads on dynamic product ads
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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NewsAdidas reports double-digit revenue growth
Global sportswear giant Adidas has recorded a double-digit growth in revenue driven by strong momentum across the underlying Adidas business.
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Retail Navigator AnalysisAdidas (Financials)
Adidas delivered sales “significantly above initial expectations” for the year ended 31 December 2023 (FY2023). Revenues fell 4.8% to €21.4bn (£18.6bn) in FY2023 although flat in constant currency, with the retailer impacted by more than €1bn of unfavourable currency movements. It said these are “expected to continue to weigh on the company’s top-line development in 2024.”
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NewsAdidas has posted an increase in sales following major football tournaments
Adidas posted an increase in revenue in the first half of the year driven by strong brand momentum and sporting events such as Euro 2024 and the Copa América.
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Retail Navigator AnalysisAdidas (Strategy)
As circular initiatives continue to gain traction, Adidas launches its UK Repair & Care service through partner The Seam. Customers can book repairs online, talking through the steps and service required with a chatbot with repairs completed in up to 10 days.
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NewsAdidas has upped its full-year guidance as 'better than expected' sales momentum builds
Sportswear giant Adidas has upped its guidance for the full year after sales jumped in a “better-than-expected” second quarter.
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NewsExclusive: Adidas to open first premium store format in UK
Global sportswear giant Adidas is rolling out a new premium store format in the UK after better-than-expected sales in the first quarter of 2024, Retail Week can reveal.
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NewsAdidas investigates allegations of bribery in China
Adidas has launched an investigation into allegations of bribery in China, following a complaint from whistleblowers.
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NewsAdidas increases profit guidance as sales exceed expectations
Global sportswear giant Adidas has increased its full-year profit guidance after its performance exceeded expectations in the first quarter of 2024.
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NewsAdidas to sell remaining Yeezy stock
Adidas plans to sell its remaining Yeezy stock at cost price as full-year results benefited from a “better-than-expected” performance in the last quarter and the sale of Yeezy products.
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AnalysisBoycotts and outcries: can retailers really get cancelled?
Brands and retailers being held accountable for their actions by customers is nothing new, but is cancel culture a real threat for retailers and can it lead to brand oblivion?
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DataRanking: The 30 fastest-growing fashion retailers revealed
It has been a tough few years for fashion, and retailers have been battling to lead on style, value and quality despite skyrocketing return rates, competition for customer loyalty and bold sustainability targets.
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NewsAdidas increases profit guidance as Yeezy sales drive recovery
Adidas has increased its profit guidance for the full year ahead as it reported reduced losses in the third quarter helped by strong Yeezy sales.
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NewsM&S to sell Adidas and Sweaty Betty online as it extends brand strategy
Marks & Spencer will start selling products from Adidas and Sweaty Betty in an extension of its brands strategy.
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NewsAdidas reports flat sales as market remains ‘volatile’
Adidas posted flat sales in the second quarter of the year “impacted by the company’s conservative sell-in approach in order to reduce high inventory levels”.
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DataFashion Forward: The top 30 fashion retailers by 2026
Fashion retail has experienced a turbulent time, but retailers investing in elevation, partnerships, acquisitions and focused transformation are set to win. Our Retail Week analysts reveal which retailers will lead the sector in 2026.
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NewsAdidas banks £439m as demand for Yeezys soars
Global sportswear giant Adidas received orders worth more than €508m (£439m) for 4 million pairs of Yeezy shoes as it decided to sell the remaining stock of the highly popular line to prevent further losses.
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DataForecast: How the sports and outdoor sector continues to excel
The Retail Week analyst team forecasts that the UK sports and outdoor market will grow at a compound annual growth rate (CAGR) of 4.6% in the five years to 2026/27 as retailers fight to gain market share in this lucrative category
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NewsAdidas unveils plans to donate Yeezy stock to charity
Adidas has unveiled plans to donate its remaining Yeezy stock to charity following the sportswear retailer’s fallout with rapper Kanye West last year.
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NewsAdidas sales flatline as Yeezy fallout deepens
Adidas posted flat sales in the first quarter of 2023, as the global sportswear giant admitted the loss of the Yeezy brand is “of course hurting us”.