Debenhams has become the first department store to open dedicated online stores on both Amazon and eBay’s UK sites.

Debenhams deputy chief executive Michael Sharp said: “A strong presence on the web is essential for any modern day retailer.  Our use of Amazon and eBay, as well as Debenhams.com, opens the door to millions of new customers allowing them to shop from our fantastic range of products wherever they are in the UK, all from the comfort of their own home.”

Debenhams, which will report its preliminary results on Thursday, will sell its Designers At range including Jasper Conran, John Rocha, Ben de Lisi, Matthew Williamson, Betty Jackson and Julien Macdonald on Amazon.co.uk.

Amazon.co.uk managing director Brian McBride said: “Amazon is delighted to be working with Debenhams and its range of clothing, shoes, accessories and homewares represents a fantastic addition to Amazon.co.uk, ensuring that customers continue to benefit from the widest selection of products from the biggest brands.

Debenhams eBay is part of eBay’s new Outlet store and the department store is selling its homewares, electricals and gift ideas on the site.

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