Online giant Amazon has launched display ads on its website allowing customers to click-through and buy directly from external sites.
Ads will appear when a customer shops for a specific or related product on the Amazon site.
Amazon Services Europe director Ian Clarkson said: “Amazon Product Ads allow sellers to reach engaged shoppers on Amazon, introduce new customers to their range and increase their sales.”
“It’s a win-win situation as customers benefit from access to an even greater selection of products in addition to the tens of millions of items that Amazon.co.uk already sells.”
Advertisers simply upload a catalogue of products they want to display and set their budget, then Amazon use a variety of placements to drive targeted traffic to a seller’s website. Advertisers are then charged on a cost-per-click basis.
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