Analysis: Will click-and-collect be retail’s next Christmas battleground?

By 30 September 2014

At John Lewis’ ‘Christmas in July’ event, managing director Andy Street declared that the new battleground for retailers would be ‘omniservice’. (Image credit to Mark MacKenzie)

Click-and-collect promises to be in huge demand this Christmas and retailers are working tirelessly to deliver a seamless fulfilment service.

 

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