Why driving engagement will unlock productivity

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PROMOTIONAL RESEARCH

It should come as no surprise that an engaged workforce will be more productive and drive results. So why do many retailers struggle?

In fact, research by Retail Week found that 71% of chief executives are struggling to recruit the right staff.

There is no doubt the industry’s reputation has taken a bit of a battering. Asos was accused of exploitative working practices, while it was alleged Boohoo had poor working conditions.

So the retail industry at large has some work to do to reinforce its position as one of the most attractive places to work.

So, what are the talent and recruitment questions keeping retailers up at night? It’s a long list.

How can retailers ensure they are attracting the very best employees possible into their workforce?

How can retailers ensure they are attracting the very best employees possible into their workforce?

What can retailers do to make sure that retail is high on job seekers’ radars and once they’ve got them there what measures can they take to retain them?

Then, once they have the right employees in place, how can they maximise their engagement to ensure they are as productive as possible and therefore boosting the retailer’s bottom line? And how does technology factor into this balance?

These are just some of the questions Retail Week has sought to answer with its latest talent-focused white paper Engaging your workforce: Making people count in the tech revolution, produced in association with Kronos.

Retail research

Find out how 77% of UK retail employees are not engaged with their company brand values, but why retailers with higher employee engagement are 18% more productive, in some cases with 2.5 times higher revenue.

77% of UK retail employees are not engaged with their company brand values

We also explore what the future will look like in terms of the retail workforce and while there may be as many as 900,000 fewer jobs in the sector by 2025, according to the BRC, those that will remain will be “more productive and higher earning”, the trade body says.

Click on the following link to find out what your future recruitment and talent strategy needs to look like and how it could futureproof your business.