Ann Summers unveiled a new-look store on London’s Oxford Street on Monday that has been designed to give the brand a more upmarket feel.
The two-floor, 2,200 sq ft shop has lingerie at the front of the store and uses pink and black as its colour palette to promote the Ann Summers and Knickerbox ranges. New mannequins and baroque-style black furniture have been introduced to create a sense of decadence.
Each changing room has a peephole, allowing women to give their partners a glimpse of them in the merchandise before they buy. Sex toys, bondage gear and lotions sit on the lower ground floor. The raunchy collection is complemented by glossy acrylic, soft-matt rubber and chromed mannequins.
No comments yet