All Ann Summers articles – Page 8
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OpinionComment: Seizing the Fifty Shades opportunity
Retailers of all sorts can benefit from the popularity of the risqué book Fifty Shades Of Grey.
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NewsAnn Summers launches virtual fitting room app
Ann Summers is using augmented reality app Blippar to bring its brand to life, including allowing customers to virtually try on its lingerie.
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NewsLovehoney eyes international growth as it plans Coco De Mer store expansion
Erotic etailer Lovehoney is looking overseas for growth as it eyes opening Coco De Mer stores worldwide.
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NewsFifty Shades effect sends Ann Summers sales rocketing 78%
Sales at Ann Summers have soared 78% year-on-year helped by the phenomenal success of erotic novel Fifty Shades of Grey.
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AnalysisCampaign of the week: Ann Summers, Summer of Sex
Not every advertising campaign gets it right, and Ann Summers’ latest offering could turn out to be something of a clanger.
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NewsAnn Summers takes next step in rebrand
Lingerie and sex toys retailer Ann Summers is to roll out its new store format in the autumn as its rebrand gathers pace.
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NewsSales uplift at Ann Summers after La Senza hit the buffers
The lingerie retailer enjoys a sales hike and launches ‘tongue in cheek’ ad campaign
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AnalysisAnn Summers
One of the criticisms often levelled at retail advertising is that retailers can falter in their ambition to do something different.
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News30,000 vote on Ann Summers model
Ann Summers’ campaign to find a real woman to be the face of is brand received 30,000 votes from the public in three weeks.
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AnalysisRetail resolutions for 2012
Retailers reveal the business resolutions that they will be sticking to during the good and bad of 2012. By Gemma Goldfingle and Alex Lawson.
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NewsVideo: Ann Summers' first TV advert
Lingerie and sex toy retailer Ann Summers debuted its first television advert last night which aired during the finale of the hit reality show The Only Way is Essex.
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NewsAnn Summers overhauls its website
Lingerie and sex toy chain Ann Summers is overhauling its website to improve functionality.
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OpinionThe truth behind the story
The reality is retail is thriving, and keen young people are driving its success, says Jacqueline Gold
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NewsAnn Summers teams up with TOWIE to launch first TV ad campaign
Lingerie specialist Ann Summers is to launch its first television campaign teaming with reality programme The Only Way Is Essex (TOWIE).
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NewsAnn Summers takes clubwear in-store
Lingerie and sex toy specialist Ann Summers is to start selling clubwear in its stores after a 300% jump in sales in the category from its party plan and web channel.
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AnalysisAnn Summers: A rampant rebrand
After a difficult spell Ann Summers has recaptured its mojo with a rebrand. By Gemma Goldfingle
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OpinionIt’s what’s inside that counts
It’s not just our products customers buy into, but also who we are, says Jacqueline Gold
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NewsNew MD will kick-start Ann Summers rebrand
Ann Summers’ new managing director Vanessa Gold will kick-start a rebrand of the business when she takes the helm at the lingerie and sex toy specialist.
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NewsAnn Summers moves into personalisation
Lingerie and sex toy chain Ann Summers has introduced personalisation software to allow it to make Amazon-style recommendations to its customers
