Arcadia is conducting a review of the brands in its Burton Menswear stores in an attempt to shake up its menswear offer.

It is considering introducing new brands and may bring in a more upmarket offer after the success of its own-brand, premium Black Label. Burton creative director Nigel Curtiss said: “The 20 shops that sell Black Label are outperforming our other stores.”

Burton stocks brands such as Limehaus and Ben Sherman. Last year, it tested own-brand suits in 60 stores, an area traditionally run through concessions. The retailer said the move was part of an “ongoing review” and the suits were performing as well as those in concessions.

Separately, Arcadia is set to notch up 2 million orders across its seven brands’ transactional web sites this year. The brands launched on IBM’s platform from October last year and Arcadia is gearing up to take them overseas.

Arcadia e-commerce director Dom McBrien said there would be a soft US launch online for Topshop, in line with the opening of its New York flagship. “Any online presence would have to complement the high street offer. There is great potential, as this is our biggest brand in one of the biggest markets,” he said.

Arcadia is also exploring other multichannel opportunities, such as selling clothes via mobile phones, in-store kiosks and social networking.

Evans brand director Frances Russell has resigned. Group operations director Mike Goring will oversee the brand until a replacement is found.

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