Online fashion e-tailer Asos will increase its brand portfolio by almost 70 per cent for autumn/winter 2008.

Asos will expand its womenswear offer from 125 to 200 brands and ramp up menswear by extending from 130 to 225 brands. New labels for the season will include Orla Kiely, Helmut Lang, KL by Karl Lagerfeld and Angel Jackson.

This month, Asos has also launched a premium beauty boutique online with six brands including an exclusive make-up range from organic brand Korres.

The e-tailer is also set to reveal a revamped, lower-case logo on Monday, which it says will be more unisex and appeal to both its female and increasingly expanding male customer base. Asos’s web site will also undergo a makeover at the end of the year.

In the 42 weeks to January 20, Asos sales rocketed 88 per cent year on year.

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