All Asos articles
Fashion retailer and marketplace Asos sells fast fashion from over 850 brands. It was founded in London in 2000, originally as an acronym for ‘As Seen On Screen’ with the tagline ‘buy what you see on film and TV’ – the retailer initially sold imitations of famous onscreen items. Its primary target market is young adults, including its own-label women’s range launched in 2004 and men’s range in 2007. The retailer launched its independent boutique and vintage section Asos Marketplace in 2010 and now represents sellers from 800 labels worldwide. Asos operates a number of dedicated websites and ships to 196 countries from fulfilment centres in the UK, the US and Europe.
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NewsAsos boss Ramos Calamonte receives bumper pay rise despite deepening losses
The boss of fashion giant Asos has received an almost 44% pay rise amid a turnaround at the retailer following mounting full year losses.
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InterviewQ&A: Pinterest UK MD on changing the conversation around social ecommerce
Retail Week spoke to Pinterest UK’s managing director, Beth Horn on the future of social ecommerce, building a Gen Z user base, and challenging the duopoly of Google and Meta.
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Retail Navigator AnalysisAsos (Financials)
Asos statutory group revenues fell 18.1% year on year to £2,905.8m in the year to 1 September 2024, as it continues the “optimisation of profit contribution over revenue”. Reported pre-tax losses widened to £379.3m in FY2024, from a loss of £296.7m the year before. Asos said it has achieved its strategic targets and has the foundations in place for a “more agile and profitable business”.
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InterviewQ&A: Chelsea Peers founder on continuing to capitalise on the loungewear boom
Retail Week sat down with premium pyjama and loungewear brand Chelsea Peers founder Tom Pyne, to discuss the ongoing boom of loungewear, the importance of a broad customer base, and how third-party partners have been the key to success.
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News‘Disappointing’ Budget will cost Primark ‘tens of millions’, says ABF boss
The “disappointing” Budget for UK high streets will cost fashion giant Primark “tens of millions” of pounds, according to Associated British Food’s (ABF) chief executive George Weston.
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NewsAsos to shift focus after laying foundations for profitable growth
Online fashion specialist Asos has reported that it has met strategic turnaround targets and can now ‘focus on taking actions to delight customers’.
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DataRanking: The top 25 fastest-growing retailers show how we shop the ‘new normal’
Thanks to the Interpath Retail Index 2024, Retail Week can reveal the top 25 fastest-growing retailers and what they tell us about how shoppers behave in the ‘new normal’. To read the full report and see the full list of fastest-growing retailers which goes up to 100, click here.
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Retail Navigator AnalysisAsos (Strategy)
Asos and Hirestreet’s rental subscription service gives subscribers access to more than 20,000 items across more than 50 brands. Consumers are able to mix and match from a much larger pool of brands than other similar retailer tie-ups offer.
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NewsAsos and Hirestreet have teamed up to launch a subscription rental service in UK first
Exclusive: Rental marketplace Hirestreet has joined forces with fashion giant Asos to launch the largest retailer-rental subscription service in the UK.
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DataRanking: The UK’s biggest fashion retailers and where they’ll be in three years
Thanks to exclusive data from Retail Week’s sister brand Retail Navigator by Lumina Intelligence, we can reveal how the landscape for fashion retail is going to change over the next few years – and which brands are set to dominate our high streets and wardrobes.
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NewsAsos has put more than 100 jobs at risk amid bid to return to profitability
Asos is set to axe more than 100 jobs amid mounting losses at the online fashion giant as it attempts to return to profitability, according to reports.
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NewsAsos rejected a higher bid for Topshop from Shein and ABG
Asos sold its 75% stake in the Topshop and Topman brands to Heartland for £135m despite receiving a higher offer from fast-fashion juggernaut Shein and Authentic Brands Group (ABG).
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AnalysisAsos boss on Topshop’s potential return to the high street and making the brand ‘accessible and exciting’ again
Asos surprised the City this morning with the announcement that it had offloaded a majority stake of the iconic Topshop and Topman brands to Heartland, a holding firm of Danish fashion giant Bestseller.
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NewsAsos has sold a majority stake in Topshop and Topman brands
Online fashion giant Asos has today announced a new joint venture with Heartland, the holding company of Danish fashion retailer Bestseller, to sell a majority stake in the Topshop and Topman brands.
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NewsAsos makes changes to executive pay to match 'ambitious growth plans'
Pureplay fashion retailer Asos has announced changes to its executive pay plan to align with its “ambitious growth plans”.
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NewsAsos has teamed up with Microsoft to reach ‘operational excellence’ with AI
Fashion retailer Asos has teamed up with Microsoft to bolster its “operational excellence” via greater use of AI.
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Opinion‘As Morrisons marks 125 years in business, how many newer retailers will enjoy similar lifespans?’
Retail thrives on the new but the businesses that last longest are founded on principles that never lose their relevance, observes George MacDonald.
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NewsAsos tells staff virtual meetings are ‘detrimental’ to performance
Asos staff have been warned that online meetings have a ‘detrimental’ impact on performance and that those disobeying its flexible working rules will face disciplinary action.
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NewsAsos joins forces with Reliance to disrupt Indian market
Asos has announced an exclusive long-term partnership with Reliance Retail, a subsidiary of Reliance Industries, to bring Asos own brands to the Indian market.
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Opinion‘Even by its own measures, Boohoo faces a long path to recovery’
Boohoo’s KPIs did not tell a happy story when the retailer posted its annual results this week, and achieving sustainable and profitable success will be a challenge as competitors such as Shein grow, writes George MacDonald