John Lewis has unveiled a glimpse of its fashion website set to launch in the autumn.
The fashion site imitates the successful Asos model with a mix of brands and John Lewis own-label.
John Lewis has been driving sales from its fashion offer by reinvigorating the look of its mens- and womenswear in stores as well as recruiting brands including Farhi, Paul & Joe Sister and Ted Baker.
A revamped marketing strategy featured supermodel Karen Elson and model Matthew Avedon.
The new website, which will be accessible via the main Johnlewis.com website, groups product by type and fit as well as creating wardrobe suggestions for shoppers.
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