Leader: Black Friday boost isn’t all it seems

George MacDonald

It was a tale of two Novembers for retailers, the latest sales stats showed.

To what extent will Black Friday and Cyber Monday have pulled forward Christmas sales, particularly since this year’s event coincided with payday for many? And how profitable were those sales for retailers?

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now