Blue Inc relaunches website as it plots multichannel growth

Both Blue Inc and sister firm Officers Club sites were relaunched last week and have a fully responsive design enabling it to resize to whatever devise shoppers are using to access the site.

Blue Inc head of ecommerce Ajay Nassa, who joined the retailer from Little Mistress seven months ago, said the new site offers customers increased payment and delivery options.

The retailer will adopt the 5,000 store convenience store network Collect+ for the collection of online orders in the next two weeks and has rolled out click-and-collect across its estate late last year.

Blue Inc has launched payment service uKash, which allows those who do not have a debit or credit cards to buy products online, enabling its younger customers to shop. It has also adopted Amazon checkout.

The retailer is also plotting an app on iOS imminently which Nassa said will help it bridge online and offline.

The app will enable shoppers to scan items in store to create a wishlist. Blue Inc also plans to use geo-location targeting where shoppers will receive push notifications for offers when they are close to store.

Nassa said it is also working responsive email templates to personalise the communication that shoppers receive.