Bluewater in Kent has covered parts of its shopping centre with gift wrap as part of its Christmas marketing campaign.
The campaign, Bluewater has Christmas all wrapped up, involves wrapping up elements such as the concierge desks and pillars. It also features 20ft-high illuminated presents and reindeers, which welcome guests at the entrance.
Bluewater general manager Andrew Parkinson said: “Christmas should be a time of excitement and that is what we’re aiming for at Bluewater. We have devised a programme of activities over the coming months to offer the best possible experience to our guests.”
The centre will also extend opening hours for the Christmas period, from 10am to 10pm on week days. Its Christmas lights were switched on earlier this month by Santa, Alvin and the Chipmunks and James and Ali from the Invicta FM breakfast show.
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