All Boden articles
British catalogue and online retailer Boden sells smart-casual, bright, patterned clothing for men, women and children. Boden also has one physical store and numerous concessions in John Lewis department stores. The company was founded in 1991 by Johnnie Boden, initially launched with eight menswear products. Womenswear was introduced in 1992 and childrenswear range Mini Boden was introduced in 1996. The UK website was launched in April 1999. The retailer now runs dedicated websites in the UK, USA, Germany and Australia. Boden has further forged its multichannel partnerships with Nordstrom in the US, and sells on Next, Zalando and Tmall.
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Retail Navigator AnalysisBoden (Financials)
Boden sales continued to decline in what it labelled another “transitional year”. Group sales tumbled 13.2% to £304.5m in the year ended 30 December 2023 (FY2023). The retailer said sales in the first half were “significantly lower” than 2022, reflecting changes it made to its womenswear product and range planning the prior year that “did not resonate with existing customers”, heavy discounting was required to drive sales and clear stock.
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NewsGymshark and Boden founders recognised in new year honours
Gymshark founder and chief executive Ben Francis has been awarded an MBE for services to business in the 2023 new year honours list.
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Future LeadersM&S, Kingfisher and Lidl back major retail I&D programme
Fifteen major retailers and brands have joined forces with Be Inspired, Retail Week’s six-year-old diversity initiative to promote inclusivity across the industry in 2022 and beyond.
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Retail Navigator AnalysisBoden (Overview)
Boden is an upmarket catalogue and online retailer of smart-casual clothing for women and children. The concept is based on selling an aspirational British middle-class lifestyle. Menswear was axed in 2023 as part of a brand reset.
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Retail Navigator AnalysisBoden (SWOT)
Founder and creative director Johnnie Boden has vowed to get the business back on track from late 2023 after admitting to a “catalogue of mistakes”. It has pulled out of menswear, refocusing its women’s offer around its core customer base, and ramping up catalogue distribution once again.
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Retail Navigator AnalysisBoden (Strategy)
Founder and creative director Johnnie Boden has vowed to get the business back on track from late 2023 after admitting to a “catalogue of mistakes”. After swinging into the red in the year to December 2022 (FY2022), Boden has ditched its menswear offer, where it had been struggling to stand out in an increasingly competitive market. Boden said it needs a “new model” for menswear, and that it will “eventually restart it again, but not quite yet”.
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Retail Navigator AnalysisBoden (People)
Founder Johnnie Boden is creative director and remains the face of the brand.
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NewsLeading retailers pledge to take action on diversity and inclusion in 2021
Following a year where business’ D&I agendas have come under scrutiny, 16 brands including M&S, New Look and Sainsbury’s Argos have partnered with Retail Week’s Be Inspired programme to promote diversity and empower their teams.
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NewsBoden profits fall amid major investments in online and fulfillment
Boden reported a drop in profits for 2019, as it invested more in its online offerings and fulfilment capabilities, with a particular focus on the US.
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AnalysisAnalysis: The biggest hires and fires of 2019
As 2019 draws to a close, Retail Week takes a look back at all the hires and fires that have made shockwaves in the retail sector this year.
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NewsJLP extends click-and-collect network to third parties
John Lewis Partnership has expanded its click-and-collect distribution network to third party retailers, starting with a trial collaboration with Boden.
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NewsBoden boss Jill Easterbrook to step down at year-end as profits rise
Boden chief executive Jill Easterbrook will step down at the end of the year as the retailer warns that current trading has been hit by “ongoing consumer uncertainty”.
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NewsBoden profits and sales rise driven by international
Boden has posted an increase in full-year profits and sales bolstered by a growing overseas customer base and strong womenswear performance.
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NewsJohn Lewis sales driven by fashion and Boden launch
A jump in fashion sales at John Lewis, and promotional activity at Waitrose, drove positive trading across the partnership last week.
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NewsLoaf poaches Boden merchandising boss for COO role
Loaf has snapped up Boden’s long-standing merchandising boss Neil Barley to take the reins as the furniture retailer’s chief operating officer.
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NewsBoden profits jump as it readies King’s Road store
Boden has revealed a jump in profits and sales boosted by new customer acquisition and strong performance in womenswear.
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NewsTofs wheels in Halfords alumnus to peddle growth
The value department store chain formerly known as The Original Factory Shop has drafted in Emma Fox as its new chief executive.
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NewsBoden plans first standalone bricks-and-mortar store
Fashion catalogue retailer Boden has unveiled plans to open its first standalone bricks-and-mortar store later this year.
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NewsBoden to open concessions in John Lewis stores
Home shopping specialist Boden is to open concessions in five John Lewis department stores.
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NewsBreakfast briefing: Boohoo, Boden and more
Retail news round-up: Boohoo set to reveal increase in profits, Boden opens concessions in John Lewis stores and Woolworths set to make high street come back