All Boden articles – Page 3
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OpinionBlog: A whistlestop tour through the wonderful world of Boden
If you stay on the central line just a few stops after Oxford Street and Westfield London, you arrive at another retail landmark – the home of middle class fashion favourite Boden.
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NewsBoden hires first ecommerce director to drive online sales
Home shopping retailer Boden has hired its first ecommerce director, former Hobbs head of direct Sue MacMillan, to increase online sales.
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NewsOnline tax slammed by Next chief executive Simon Wolfson
Next boss Simon Wolfson claims an online sales tax would be an “extremely backward step” that could wipe out many digital start-ups. His views come as retail bosses slam the proposed tax in a letter to the Government.
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NewsBoden turns to advertising sector to hire new global brand director
Boden has turned to the advertising sector to hire its first global brand director as it looks to accelerate its international expansion.
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AnalysisAnalysis: How can retailers become digital publishers?
Retailers are battling to stand out from the crowd and keep customers interested, and digital content is an effective tool. Jessica Twentyman asks how retailers can become digital publishing experts, and discusses the best way to produce content online.
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NewsBoden profits hit by cotton price hike as overseas sales soar
Boden’s full year profit was hit by increased cotton prices last year.
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NewsFormer River Island boss Bradbury joins Boden board
Former River Island chief executive Richard Bradbury has joined the board of online fashion retailer Boden.
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OpinionBlog: Boden pops up with a new way to gain customers
Boden is the latest etailer to open a temporary store on the high street as online retailers seek greater visibility and look to reap the benefits of having multiple sales and marketing channels.
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NewsBoden to open pop-up shop in the Bullring
Boden is to launch a pop-up shop in Birmingham’s Bullring later this month.
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AnalysisTablets and mobile devices: What do retailers need to know?
The rise in use of tablets has broadened the opportunities for retailers to reach customers, but they have also raised the digital bar.
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OpinionBoden launches iPad app
Home shopping retailer Boden has this month launched an iPad app to bring together the company’s traditional catalogue and website.
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NewsBargain hunters hit Boden profitability
Boden chief executive Julian Granville has warned that its customers are being “squeezed”, proving that the middle classes are not immune to the tough climate.
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NewsBoden profits surge 13% in 2010
Home shopping giant Boden like-for-likes grew 5% in first half of the year as it reports a profit surge in 2010.
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News
Software optimises Boden’s content
Fashion etailer Boden has increased sales and conversion rates after installing software to help it find the optimum way of presenting its content.
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NewsBoden launches social network to boost loyalty
Catalogue and online retailer Boden has launched its own social network to help customers engage with the brand and drive loyalty.
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NewsBoden chief pessimistic over UK retail prospects
Boden chief executive Julian Granville has said he is gloomy about prospects for the UK retail market, despite reporting strong growth.
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NewsBoden profits surge 16% in 2009
Online and mail order retailer Boden’s pre-tax profits increased 15.9% to £28.7m in 2009 as it focused on cost control.
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NewsBoden goes premium to lure web shoppers
Boden, the catalogue and internet retailer, is to launch a limited-edition premium womenswear sub-brand, one of a string of online-only ventures designed to reduce dependence on catalogues.
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