The new team, called Commercial, will align trading and marketing functions in an effort to get the best out of its brands and products as it aims to become the world’s largest pharmacy-led health and beauty retailer.
The trading team, headed by trading director Ian Filby, will be responsible for health, beauty and mass appeal products, as well as Boots.com, customer offer development and commercial best practice. It will also include the brands and exclusives team, headed by Nick Collard, who was commercial director for toiletries and baby at Boots UK.
The brands and exclusives team will drive the development of own-brand products such as No 7, Soltan and Botanics, as well as brands that are exclusive to Boots, such as The Sanctuary, Soap & Glory and FCUK.
The marketing team, headed by marketing director Elizabeth Fagan, will comprise three new areas: loyalty and insight, customer communications and in-store marketing.
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