All Boux Avenue articles
TRPG-owned lingerie brand Boux Avenue was launched in 2011, initially opening six stores across the UK. It operates 30 domestic stores as well as 12 international franchises with ambitious plans for further expansion. Its stores have a luxurious and service-oriented environment, including a concierge service and high-tech changing rooms that feature an intercom to communicate with store associates. The brand has also tried to set itself apart by being an inclusive brand targeting a wide range of age groups.
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NewsExclusive: Theo Paphitis hits out over business rates as footfall return lifts Ryman
Retail entrepreneur Theo Paphitis has criticised the government for a “disappointing” attitude to the industry’s importance as his business achieved improved profitability.
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NewsExclusive: Boux Avenue partners with cancer charities to ‘look after women from top to bottom’
Lingerie retailer Boux Avenue has announced two new charity partnerships with CoppaFeel! and Jo’s Cervical Cancer Trust in a bid to educate and look after women “from top to bottom”.
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NewsBoux Avenue poaches new marketing boss from Ted Baker
Boux Avenue has announced that Jason Beckley will join the lingerie retailer as its new chief marketing officer.
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NewsExclusive: Tycoon Paphitis reports strong Christmas in store and brands’ return to profit
Entrepreneur Theo Paphitis, owner of Ryman, Robert Dyas and Boux Avenue, revealed a Christmas sales uplift across the board and a return to the black for key brands.
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AnalysisPM for a day: What M&S, Co-op and AO’s leaders would do in the top job
As Rishi Sunak and Liz Truss challenge each other for leadership of the Conservative Party and the country, all eyes are on them for solutions to pressing problems such as the cost-of-living crisis.
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InterviewHow Theo Paphitis went from sales assistant to tycoon, TV star and campaigner
As Theo Paphitis wins the AlixPartners Outstanding Contribution to Retail Award, the boss of Ryman, Boux Avenue and Robert Dyas reflects on his lifelong passion for retail
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DataData: The 15 most improved retailers for gender pay equality 2022
Retail Week ranks the top-performing and most improved retailers for gender pay equality this year.
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NewsTycoon Paphitis urges rates reform as strong Christmas follows annual loss
Theo Paphitis has called on the government to “grasp the business rates nettle” as he gave an update on Christmas trading and Ryman posted its first annual loss in more than two decades of his ownership.
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Retail Navigator Analysis
Boux Avenue (Overview)
Boux Avenue is a lingerie retailer established by retail entrepreneur Theo Paphitis in 2011. It has been able to build its store network around the current multichannel world and has a credible nationwide presence of just under 30 stores as well as a handful of international stores via franchise.
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Retail Navigator AnalysisBoux Avenue (Financials)
Boux Avenue saw sales falter in the year to 1 April 2023 (FY2022), falling 6.7% to £62.6m. The retailer said it was significantly impacted by difficulties relating to the implementation of a key project; delivering automation in its distribution centre. This meant it had to scale back its marketing and trading in ecommerce which resulted in it missing its sales plans.
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Retail Navigator AnalysisBoux Avenue (SWOT)
Along with the Ryman stationery business and hardware retailer Robert Dyas, Boux Avenue forms part of the Theo Paphitis Retail Group. While each brand continues to file separate accounts, they benefit from sharing certain central resources such as management, distribution, IT and ecommerce facilities.
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NewsPaphitis warns it’s ‘goodnight Vienna for physical retail’ without rates reform
Retail tycoon Theo Paphitis has urged chancellor Rishi Sunak to reform business rates or risk the “destruction” of bricks-and-mortar retail.
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VideoRetail Question Time with Theo Paphitis and Richard Walker
In the first edition of our new video series Retail Question Time, Ryman, Robert Dyas and Boux Avenue owner Theo Paphitis and Iceland managing director Richard Walker discuss government aid for the industry during the pandemic, business rates reform, their hopes for next week’s Budget – and why they both oppose high-speed rail link HS2.
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VideoFace time: Theo Paphitis says retail ‘will never be the same’ after coronavirus
Retail entrepreneur Theo Paphitis discusses the impact of the pandemic on retail property and trading, and says none of his stable of brands will trade in the same way that they did before the pandemic.
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NewsBoux Avenue calls in advisers as it mulls store closures
Boux Avenue has reportedly appointed advisers from Deloitte to discuss a potential insolvency process resulting in store closures.
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AnalysisAnalysis: After a disappointing Christmas, how can fashion retailers get back on trend?
As retailers post trading updates for that all-important peak trading period large parts of the fashion sector have been washed out and hung up to dry.
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NewsPaphitis posts profit rise at Ryman and Robert Dyas
Theo Paphitis Retail Group has posted an uplift in earnings at Ryman and Robert Dyas, but trading has been tough at Boux Avenue.
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NewsBoux Avenue raids M&S to complete top team
Boux Avenue, the specialist lingerie retailer owned by tycoon Theo Paphitis, has completed its senior management team with a hire from category market leader Marks & Spencer.
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OpinionTheo Paphitis: Look behind the headlines on gender pay data
As I said in 2018 when the first gender pay gap data was released, we must be aware that statistics are not always black and white and there is a danger in viewing them as such.
