All BrandAlley articles
BrandAlley is a flash Sale site selling fashion, accessories, homewares and beauty at competitive discounts to its members. It typically launches multiple sales each day that last for a week at a time. The business was previously operated as the UK subsidiary of BrandAlley France, created in 2008, but has gone its own way following a management buyout in 2013. This has seen BrandAlley launch its own IT platform and distribution facilities, while it has also been repositioned to focus on more premium brands.
-
DataRanking: The top 15 most productive fashion retailers
We’ve teamed up with our sister brand Retail Navigator to give you a rundown of the fashion retailers that have the lowest cost of staff to sales ratio, and are therefore the most productive players in the sector.
-
NewsBrandAlley acquires footwear resale platform The Edit LDN
Online retailer BrandAlley has acquired a majority stake in footwear resale platform The Edit LDN.
-
AnalysisWatch: How The Edit LDN is hiring top talent to disrupt in challenging times
Creating new, ROI-driving roles is key to becoming a disruptive force to be reckoned with, reveals a retailer that is growing revenue 500% year on year. Find out more in our virtual discussion, free and on demand
-
NewsThe Edit LDN secures multimillion-dollar funding for international launch
Global trainer marketplace The Edit LDN has secured a $4.8m (£3.9m) seed round led by Regah Ventures as it accelerates growth in the US and MENA.
-
Retail Navigator AnalysisBrandAlley (Overview)
BrandAlley is a flash sale site selling fashion, accessories, homewares and beauty at competitive discounts to around 8 million members. The online retailer launches over 10 new flash sales per day, curated by its in-house buying team. It says it works closely with its partners to “ensure we only buy based on our customer’s demands, reducing waste and maintaining our exceptional pricing”.
-
Retail Navigator AnalysisBrandAlley (Financials)
Sales at BrandAlley made a strong recovery in the year to 31 December 2023 (FY2023) having plummeted the previous year. Group sales increased 19% year on year to £97.4m in FY2023, from £81.8m the year before, buoyed by “substantial growth” of 45% year on year in the final quarter. The retailer attributed its robust performance to better stock availability from its brand partners and changes made to the customer journey.
-
Retail Navigator AnalysisBrandAlley (SWOT)
BrandAlley is one of the leading flash sale sites in the UK. It had around 8 million members as of late 2023 and is continuing to extend its membership base.
-
Retail Navigator AnalysisBrandAlley (People)
Rob Feldmann has been BrandAlley UK’s chief executive since 2009.
-
VideoWatch: Pets at Home, SilkFred and BrandAlley CEOs on the new drivers of loyalty
Some of the sector’s leading chief executives have come together to debate the future of loyalty in the new world of retail.
-
DataData: The UK’s top 30 retailers by productivity
Retail Week Prospect ranks the top 30 most productive retailers in the UK, measured by sales per employee.
-
NewsBrandAlley bags multi-million pound investment from Chinese etailer
Fashion and homewares site BrandAlley has received a multi-million pound cash investment from Vipshop, a Chinese flash Sales online retailer.
-
NewsBrandAlley plots Australian debut as profitability nears
BrandAlley will start shipping overseas later this year and chief executive Rob Feldmann touted Australia is its “perfect market”.
-
NewsIn pictures: Retailers at Chelsea Flower Show
Chelsea Flower Show brought out green fingered retailers this week, who emerged victorious at the famous horticultural event.
-
NewsBrandAlley faces shopper wrath following IT fault
Etailer BrandAlley is facing a barrage of complaints after it failed to process customer orders because of an IT gremlin.
-
NewsVideo: BrandAlley launches first TV ad campaign
Luxury etailer BrandAlley has launched its first television advertising campaign following a relaunch of its website.
-
NewsBrandAlley eyes overseas launch as it edges closer to profit
BrandAlley, which runs limited period Sales for brands, will begin shipping overseas when it moves to a new web platform in August.
-
AnalysisCampaign of the week: BrandAlley, Alice All Grown Up
Fashion etailer BrandAlley’s Alice in Wonderland-themed campaign is designed to show that luxury on a budget is no fantasy.
-
NewsBrandAlley challenges perceptions of discount sites with new ad
Etailer BrandAlley has unveiled an ad campaign designed to improve the perception of discount fashion.
-
NewsBrand Alley completes management buyout and appoints new chairman
Fashion etailer Brand Alley has completed a management buyout backed by private investors from joint venture partners News International and Brand Alley France.
-
NewsTablets to replace desktop for online purchases, says eBay mobile boss
Tablets are beginning to replace desktop computers as shoppers’ preferred device for online purchases, eBay’s mobile boss has said.