All Bravissimo articles
Bravissimo is a dynamic multichannel retailer specifically targeting bigger-busted women, compared to other lingerie retailers such as Ann Summers and Boux Avenue. Originally established as a lingerie and swimwear specialist, the retailer has also sold a full range of clothing for curvier women. Launched as a mail-order retailer in 1995, the retailer now operates bricks-and-mortar stores, as well as a its online store, a call centre order service and mail orders. Its first US store opened in summer 2019.
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Retail Navigator AnalysisBravissimo (Financials)
Bravissimo said that in the 2023 financial year ended 31 October 2023 (FY2023) it had “fully recovered” from the impact of the pandemic. Revenues slipped 1.0% to £57.6m, following a12.7% increase the previous year. The retailer said that sales in FY2023 “normalised after the peak trading period of summer 2022 when pent up demand led to customers purchasing swimwear in higher than usual volumes”. Bravissimo’s pre-tax profits improved to £2.5m in FY2023 with a margin of 4.4%.
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Retail Navigator AnalysisBravissimo (Overview)
Bravissimo is acquired by Wacoal Europe, one of the leading lingerie and swimwear manufacturers in the UK. Under the new agreement, chief executive Leanne Cahill remains at the helm with its head office and warehouse locations unchanged.
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NewsBravissimo has been snapped up by a lingerie and swimwear manufacturer
Lingerie retailer Bravissimo has been acquired by underwear and swimwear manufacturer Wacoal Europe.
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Future LeadersM&S and Dr Martens: This is what progressive leadership looks like
Empowering progressive leadership is core to Retail Week’s Diversity Futures conference where retail experts and D&I influencers will come together in person on November 9 to drive change and equality. Be Inspired talked to some of the key speakers to get their advice for retail bosses.
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Retail Navigator AnalysisBravissimo (SWOT)
Founder Sarah Tremellen has been able to ride the wave of publicity that accompanied the launch of Bravissimo as a mail order business in the mid-1990s and has grown the brand into a significant multichannel business which has become a go-to destination for women looking for bras in larger cup sizes.
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Retail Navigator AnalysisBravissimo (People)
Former managing director Leanne Cahill was promoted to chief executive in December 2020 at which point founder and former CEO Sarah Tremellen transitioned to the role of chair.
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NewsBravissimo posts rise in full-year profits and sales
Lingerie retailer Bravissimo has revealed a boost in sales and pre-tax profits in its full-year results.
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NewsWarm summer helps lift Bravissimo full-year figures
Lingerie retailer Bravissimo has revealed growth in sales and pre-tax profits in its full-year figures, as the company expects to open new stores this year.
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NewsBravissimo to launch new womenswear fascia
Lingerie retailer Bravissimo is to launch a new fascia and expand its offer to a full womenswear range.
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AnalysisWhat it’s like working at Bravissimo
The inside opinion from HR director Laura MeneaudWhat makes the ideal Bravissimo employee?“Someone who has a passion for customer service and is constantly looking for ways to make this a better business.”What is the Bravissimo work ethos?“It is a relaxed and fun environment where people are valued as individuals.”As a ...
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News
Bravissimo Christmas campaign to feature online advent calendar
Lingerie retailer Bravissimo is to use an online advent calendar as part of its Christmas marketing campaign.
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News
Bravissimo heads for Milton Keynes
Lingerie retailer Bravissimo is to open its first regional shopping centre store at The Centre:MK in Milton Keynes.