Luxury British heritage brand Burberry is to enter Saudi Arabia as part of a joint venture with retail group Fawaz Abdulaziz Alhokair.

Burberry - which is poised to benefit from a boost to consumer spending in Saudi Arabia following King Abdullah’s package of handouts to relieve social pressures - has stepped up its expansion plans.

As reported in Retail Week (March 25) Burberry has snapped up a string of high profile London leases and will open “statement” stores to boost its brand.

Topics