All Burberry articles
Luxury British fashion retailer Burberry, famous for its trench coats and signature check pattern, was founded by Thomas Burberry in 1856. Fast forward and Burberry is now an undisputed leader of luxury brands, embracing digital transformation and enhancements. In 2015, Burberry premiered new collections on Snapchat and disrupted the industry when it made catwalk styles available for immediate purchase through social media. It operates just 23 stores in the UK – its tech-enhanced flagship London store uses RFID tags on clothing to trigger relevant content onscreen around the store and in dressing rooms. Despite the luxury brand’s digital focus, ecommerce accounts for a small proportion of sales.
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NewsBurberry unveils ‘urgent’ turnaround plan as profits and sales plummet
Burberry has said it is “acting with urgency” as it launches turnaround plan to “stabilise” the business following plummeting profits and sales at the luxury brand.
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Retail Navigator AnalysisBurberry (Financials)
Burberry posted a muted performance for the 52 weeks ended 30 March 2024 (FY2023) with sales declining 4.1% to £2,986m on a reported basis, although flat in constant currency.
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Retail Navigator AnalysisBurberry (Strategy)
New Burberry chief executive Joshua Schulman unveils his ‘Burberry Forward’ strategy “to reignite brand desire, improve our performance and drive long-term value creation”. It will focus on core categories such as outerwear and scarves to drive future growth.
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NewsBurberry has named a former exec as its new product boss
Luxury fashion retailer Burberry has announced the appointment of a former executive as its new chief product merchandising and planning officer.
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NewsBurberry share price rises amid Moncler takeover rumours
Burberry saw an increase in its share price after reports emerged that its Italian rival Moncler may be considering a takeover bid for the British luxury brand.
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AnalysisWho is the new Burberry boss and can he turn around Britain’s most famous luxury label?
As the page turns to a new chapter for Burberry following the departure of boss Jonathan Akeroyd and yet another profit warning, Retail Week takes a look at his successor, Joshua Schulman, and what to expect from him.
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NewsBurberry has replaced its chief executive after warning on profits
Embattled luxury retailer Burberry has ousted its chief executive Jonathan Akeroyd after warning on profits.
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DataThe retailers ranked among the most valuable global brands
With consumer habits changing and new brands entering the retail space every day, Retail Week takes a look at the global brands deemed the most valuable in 2024, according to Kantar BrandZ.
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AnalysisHow winners are standing out from losers in troubled luxury market
As luxury fashion retailers experience a slowdown in demand, Retail Week looks at some of the struggles facing the market and asks whether brands are right to remain optimistic
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NewsBurberry underperforms and warns of headwinds in luxury slowdown
Burberry has underperformed financially as it struggled with tepid demand for luxury clothing and accessories, and warns of more pressure to come.
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NewsBurberry drops profit expectations as demand for luxury slows
Burberry has dropped its full-year profit guidance after it reported that sales in the run-up to Christmas were hit by waning demand for luxury.
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NewsBurberry warns on profits as global demand for luxury slows
Burberry has warned that the global slowdown on demand for luxury is having an impact on current trading and will affect its profit guidance for the full year if it continues.
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NewsBurberry sales jump as core categories perform strongly
Luxury brand Burberry has reported a jump in sales, as core categories for the brand such as outerwear and leather goods performed well.
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GalleryStore gallery: Burberry reopens London flagship on New Bond Street
British luxury fashion house Burberry has reopened the doors to its London flagship store on New Bond Street, claiming it “reinforces Burberry’s position as the modern British luxury brand”
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AnalysisFive of the most disruptive moves in retail history
From the emergence of Amazon to the rise of subscription boxes, we take a look at five of the most disruptive moves in retail from the past 20 years ahead of next week’s live virtual discussion Disrupt or be disrupted: the retailers succeeding in a permacrisis
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NewsBurberry pins sales slowdown on Covid disruption in China
Burberry has reported a slow growth in sales over Christmas as a result of Covid-related disruption in China.
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NewsBurberry strengthens leadership with new executives
Giorgio Belloli and Delphine Sonder have been appointed to Burberry’s newly created roles of chief digital, customer and innovation officer and chief merchandising officer, respectively, with immediate effect.
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AnalysisStrategy spotlight: Five ways Burberry has refined its strategy to unlock long-term growth
“Modern British luxury” was the headline of new Burberry CEO Jonathan Akeroyd’s strategy, which was revealed during the fashion brand’s interim results in November 2022. Targeting medium revenue growth to £4bn, our Retail Week Prospect analyst team examines Burberry’s plan to unlock this next phase of growth
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NewsBurberry unveils new British brand focus as profits and sales grow
Burberry has said it will refocus its branding on its British heritage under chief creative officer Daniel Lee, as sales and adjusted profits grew in the first half of the year.
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NewsBurberry sales rise as domestic spend surpasses pre-pandemic levels
Burberry has posted a modest uplift in first-quarter sales as a decline in revenues in mainland China was offset by demand from shoppers across Europe, the Middle East, India and Africa.