All Burberry articles
Luxury British fashion retailer Burberry, famous for its trench coats and signature check pattern, was founded by Thomas Burberry in 1856. Fast forward and Burberry is now an undisputed leader of luxury brands, embracing digital transformation and enhancements. In 2015, Burberry premiered new collections on Snapchat and disrupted the industry when it made catwalk styles available for immediate purchase through social media. It operates just 23 stores in the UK – its tech-enhanced flagship London store uses RFID tags on clothing to trigger relevant content onscreen around the store and in dressing rooms. Despite the luxury brand’s digital focus, ecommerce accounts for a small proportion of sales.
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Analysis
Who is the new Burberry boss and can he turn around Britain’s most famous luxury label?
As the page turns to a new chapter for Burberry following the departure of boss Jonathan Akeroyd and yet another profit warning, Retail Week takes a look at his successor, Joshua Schulman, and what to expect from him.
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Retail Navigator Analysis
Burberry (Strategy)
Burberry announces leadership change amid slump in first quarter sales. Chief executive Jonathan Akeroyd stepped down from his role “by mutual agreement” with Joshua Schulman replacing him, as retail revenues tumbled 22% to £458m in the 13 weeks to 29 June 2024.
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News
Burberry has replaced its chief executive after warning on profits
Embattled luxury retailer Burberry has ousted its chief executive Jonathan Akeroyd after warning on profits.
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Data
The retailers ranked among the most valuable global brands
With consumer habits changing and new brands entering the retail space every day, Retail Week takes a look at the global brands deemed the most valuable in 2024, according to Kantar BrandZ.
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Analysis
How winners are standing out from losers in troubled luxury market
As luxury fashion retailers experience a slowdown in demand, Retail Week looks at some of the struggles facing the market and asks whether brands are right to remain optimistic
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News
Burberry underperforms and warns of headwinds in luxury slowdown
Burberry has underperformed financially as it struggled with tepid demand for luxury clothing and accessories, and warns of more pressure to come.
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News
Burberry drops profit expectations as demand for luxury slows
Burberry has dropped its full-year profit guidance after it reported that sales in the run-up to Christmas were hit by waning demand for luxury.
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News
Burberry warns on profits as global demand for luxury slows
Burberry has warned that the global slowdown on demand for luxury is having an impact on current trading and will affect its profit guidance for the full year if it continues.
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News
Burberry sales jump as core categories perform strongly
Luxury brand Burberry has reported a jump in sales, as core categories for the brand such as outerwear and leather goods performed well.
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Gallery
Store gallery: Burberry reopens London flagship on New Bond Street
British luxury fashion house Burberry has reopened the doors to its London flagship store on New Bond Street, claiming it “reinforces Burberry’s position as the modern British luxury brand”
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Analysis
Five of the most disruptive moves in retail history
From the emergence of Amazon to the rise of subscription boxes, we take a look at five of the most disruptive moves in retail from the past 20 years ahead of next week’s live virtual discussion Disrupt or be disrupted: the retailers succeeding in a permacrisis
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News
Burberry pins sales slowdown on Covid disruption in China
Burberry has reported a slow growth in sales over Christmas as a result of Covid-related disruption in China.
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News
Burberry strengthens leadership with new executives
Giorgio Belloli and Delphine Sonder have been appointed to Burberry’s newly created roles of chief digital, customer and innovation officer and chief merchandising officer, respectively, with immediate effect.
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Analysis
Strategy spotlight: Five ways Burberry has refined its strategy to unlock long-term growth
“Modern British luxury” was the headline of new Burberry CEO Jonathan Akeroyd’s strategy, which was revealed during the fashion brand’s interim results in November 2022. Targeting medium revenue growth to £4bn, our Retail Week Prospect analyst team examines Burberry’s plan to unlock this next phase of growth
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News
Burberry unveils new British brand focus as profits and sales grow
Burberry has said it will refocus its branding on its British heritage under chief creative officer Daniel Lee, as sales and adjusted profits grew in the first half of the year.
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News
Burberry sales rise as domestic spend surpasses pre-pandemic levels
Burberry has posted a modest uplift in first-quarter sales as a decline in revenues in mainland China was offset by demand from shoppers across Europe, the Middle East, India and Africa.
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News
Exclusive: Burberry poaches Kingfisher sustainability lead
Burberry has appointed Caroline Laurie as its new vice-president for corporate responsibility.
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News
Burberry posts profit uplift but cautions on China recovery
Burberry has posted a rise in full-year profit but cautioned that its outlook for future trading is dependent on the rate of the recovery in its key Chinese market.
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Analysis
Tracker: Retail reacts to Russia’s invasion of Ukraine
Retail Week rounds up the actions being taken by retailers in response to Russia’s invasion of Ukraine. Last updated March 29, 2022.
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News
Inditex, Burberry and Harrods cut ties with Russia
Zara owner Inditex has shut up shop in Russia, closing more than 500 stores and pausing online trading in the country.