Former Burton head of e-commerce Barry Wyse has joined ecommerce services supplier eCommera as director of marketing.
ECommera’s ecommerce platform is used by retailers such as House of Fraser, Hamleys and Asda Direct.
Wyse will help eCommera’s retail clients to fulfil their online potential using the company’s online marketing and merchandising tools and expertise.
While Wyse was at Burton, the retailer's online business more than doubled. In addition, online marketing programmes were implemented which generated seven-digit incremental revenue and improved online merchandising, increased average order values by more than 10 per cent and increased online conversion by 25 per cent.
No comments yet