The carpet industry’s Fun On The Floor campaign, designed to promote the value and appeal of carpet, could be extended to other types of flooring, such as vinyl, according to Carpetright.
The retailer – one of a raft of carpet retailers, manufacturers and distributors backing the two-year initiative that launched this week – also wants the campaign to be long-term.
Carpetright buying and marketing director Martin Harris said: “This isn’t a Carpetright thing – this is an industry thing.” The retailer injected£1 million into the£4 million campaign, which includes a web site, billboard ads, a brochure and a showroom house designed by interior designer Danielle Proud.
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