Campaign of the week: Aldi, It’s beginning to look a lot like Aldi

Aldi’s Christmas campaign aligns its festive offer with upmarket grocers

Aldi’s Christmas TV ad ignores its direct competitors in the hard discount sector and makes a comparison between its goods and those of more upmarket retailers, in an attempt to show off the quality of its festive offer.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now