Campaign of the week: Ikea, Playin’ With My Friends

By 2012-10-26T07:00:00

Initially the Ikea advert appears to depict a fantasy children’s party

Ikea marketing manager Peter Wright says the retailer’s new advert is a “step change” from its previous campaigns.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now