Administrator Zolfo Cooper Europe, formally known as Kroll Corporate Advisory & Restructuring Group, sold 76 of Celebrations' 288 stores to the competitor – which owns fascias including Card Warehouse and Cardfair – saving 500 jobs.
The remaining stores are being traded by the administrator over the Christmas period while options are being considered.
Zolfo Cooper Europe partner Peter Saville said: “In what has been a turbulent period for retailers, this sale represents the best possible outcome for creditors as well as securing the future of some of the stores.
“We understand this has been a difficult time for everyone involved and would like to thank all staff, customers and suppliers for their efforts and understanding throughout the administration process.”
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