French grocery giant Casino has launched its discount e-tail site Cdiscount in the UK, as exclusively predicted by Retail Week earlier this year.
Cdiscount.co.uk offers significant discounts off branded goods in fashion, technology, home and wines.
The site sells brands including Timberland, Nike, Sony, Ralph Lauren and Adidas. Offers include Diesel jeans from£29.99, LG 26-inch HD Ready Digital LCD TVs for£349 and three for two on bedroom furniture.
To celebrate its launch, it is also offering 0 per cent VAT, half-price shipping and payment in installments.
On the site, Cdiscount said: “The concept of Cdiscount is simple – shop online at discount prices. Its image is built on quality products at the best prices.
Cdiscount was created in 1998 by Casino, which has 10,000 stores worldwide.
The e-tailer has partnered with digital marketing agency Bigmouthmedia to promote the site at launch.
Cdiscount UK online marketing manager Arfan Sabir said: “The credit crunch has created a real opportunity for online retailers. Value for money is what really matters to consumers right now, and our launch campaign will be led by a series of very strong offers designed to knock the existing big players off the radar.”
No comments yet