All Christmas adverts articles
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AnalysisReviewed: the top 10 retailer Christmas adverts of 2024 according to the experts
We’ve gathered a panel of experts from Adland who have worked with some of the best-known retailers and brands in the world to deliver their verdict on some of the biggest retailer adverts of 2024.
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VideoThe Entertainer launches heartfelt ad in biggest ever Christmas campaign
The Entertainer has kicked off its “biggest ever” Christmas advertising campaign with a new ad that highlights the “deep love children develop for their ‘most favourite’ toy”.
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Opinion‘Christmas adverts have become too centred around a carrot and a bunch of copy-carrots’
Christmas adverts have become centred around a carrot and a bunch of copy-carrots, and it’s time retail led the industry through some well-needed step changes once again, writes Lucky Generals chief executive Cressida Holmes-Smith.
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VideoJD Sports unveils Christmas campaign celebrating family and friends
JD Sports has unveiled its Christmas campaign which celebrates “the different forms of family that make the festive season special for communities around the country.”
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VideoSports Direct launches Christmas advert celebrating new traditions with UK athletes
Sports Direct has launched its Christmas campaign called ‘New Traditions Start Here’, featuring some of the UK’s biggest athletes across various sports.
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VideoJohn Lewis store takes starring role in ‘emotional’ 2024 Christmas ad
John Lewis has unveiled its highly awaited 2024 Christmas advert which puts its stores at the heart of “emotional” and “magical” journey of Christmas shopping.
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VideoTesco’s gingerbread-filled Christmas ad debuted during Great British Bake Off
Tesco’s festive ad for 2024 will debut on TV later tonight, centred around “helping feed your Christmas spirit”.
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VideoThe Perfume Shop spritzes some Christmas magic in new festive ad
The Perfume Shop has unveiled its Christmas advert bringing to life the magic and allure of the holiday season.
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VideoMarks & Spencer unveils clothing and home Christmas advert
Marks & Spencer’s seasonal ad for its clothing and home categories has aired today, carrying the message ‘Christmas starts here’.
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VideoShaun the Sheep stars in new Barbour Christmas ad
Barbour has released its new Christmas ad for 2024 which stars British animated children’s character Shaun the Sheep.
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VideoBoots launches Christmas campaign with Bridgerton star
Boots has launched its new Christmas marketing campaign, “The Christmas Makeover”, which reminds customers Boot’s beauty wonderland has a present for everyone and recognises the unsung powerhouses who make Christmas special.
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VideoGreggs has teamed up with Nigella Lawson for its first Christmas ad
Greggs has teamed up with television chef and food writer Nigella Lawson to unveil its 2024 Christmas menu in its first Christmas advert.
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VideoWaitrose ramps up the star power in bid to crack a Christmas cold case
Waitrose has unveiled the first part of its Christmas ‘whodunnit’, featuring a star-studded cast for its festive season ad campaign.
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VideoAmazon celebrates acts of kindness with show-stopping Christmas ad
Amazon has released its Christmas advert for 2024, with a singing janitor at the heart of the campaign.
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VideoM&S doubles down on Dawn French in latest Christmas ads
Marks & Spencer has launched its 2024 Christmas food advert, featuring twice the amount of beloved actor and comedian Dawn French.
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VideoSinging oven gloves are back for musical Morrisons Christmas ad
Morrisons has unveiled its Christmas ad for 2024 that marks the return of the singing oven gloves with a theatrical spin.
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VideoLidl showcases the magic of sharing in new festive advert
Lidl has launched its Christmas campaign highlighting how “small gestures can make a big difference” through the joy of sharing.
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VideoArgos sees the return of brand mascots in rocking new Christmas ad
Argos has released its Christmas ad featuring brand mascots Connie the doll and Trevor the dinosaur to help highlight how the retailer can “fulfil customers’ festive dreams”.
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VideoSainsbury’s goes big with new Christmas ad featuring iconic BFG
Grocery chain Sainsbury’s has kicked off its Christmas campaign with its television ad featuring iconic literary character the Big Friendly Giant (BFG).
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VideoJohn Lewis builds up to Christmas with new ad campaign
Department store group John Lewis has unveiled a second raft of ads as part of this year’s three-phase Christmas campaign.