The ad centres around a father who, while flipping through the Argos Christmas catalogue, sees that his daughter has circled a drum kit in the catalogue.

The retailer has named its Christmas catalogue edition ‘The Book of Dreams’ for 2019, and said the ad “delivers on this promise by making a father and daughter’s dreams come true”.

The full advert runs to nearly three minutes and features drum solos, a private gig and the first appearance of Cubby the Curious Bear – which Argos said it expects to be one of the most popular toys this year.