The Co-operative Group is to launch its £10m brand campaign on February 16, having secured the entire commercial break in Coronation Street.
Broadcasting at 7.40pm, the Co-op will use the two and a half minute break to showcase its rebranding, and the ad will use Bob Dylan’s iconic track ‘Blowin’ in the Wind’.
The group, which has interests in food, funerals, travel, pharmacy, financial services and legal services, will use the ad to explain why the Co-op is different from other high street brands.
Patrick Allen, marketing director at the Co-op, said: “Coronation Street is a national institution like The Co-op so that’s why we’re thrilled to have secured this space which will allow millions of people to take part in TV history and see our brand and values.”
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