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Adidas has posted an increase in sales following major football tournaments
Adidas posted an increase in revenue in the first half of the year driven by strong brand momentum and sporting events such as Euro 2024 and the Copa América.
Adidas has upped its full-year guidance as 'better than expected' sales momentum builds
Sportswear giant Adidas has upped its guidance for the full year after sales jumped in a “better-than-expected” second quarter.