Birchbox is a monthly beauty subscription service. Like its competitors Glossybox and Lookfantastic, Birchbox offers four or five sample-sized products in every box, with the option to purchase the full-sized product through its website. Retail Week provides news, analysis, features and opinion about Birchbox and the beauty sector.
Retail subscription boxes across categories were one of the big winners in the first year of the pandemic, but many expected their popularity to fall away. Retail Week looks at how these services have adapted to changing customer behaviours
Retailers have won swathes of new online shoppers over the golden quarter. But how can you persuade them to become regular customers? Retail Week puts forward a six-step plan to help your brand.
As recipe box business Gousto secures £33m in new funding following a coronavirus-prompted sales boost, Retail Week looks into whether all parts of the subscription market have benefited and whether it will leave a lasting impact on how consumer buy goods
Birchbox has upgraded its website in a bid to become the beauty shopper’s best friend, and a resulting uplift in sales is not be sniffed at.
In the latest instalment of our Retail Reimagined series, Grace Bowden explores the beauty store 2.0.
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