More on Finery
John Lewis inks deal with online fashion etailer Finery
John Lewis is to bolster its fashion roster after signing a deal to stock products from online clothing retailer Finery in six stores.
Finery London is an emerging etailer for women that has taken a step back from fast fashion to focus on creating considered, contemporary and staple collections. It sells high-quality products with longevity, only releasing around 200 products per season, unlike most fast-fashion retailers such as Boohoo and Missguided. Finery aims to fill the gap for a more mature, sophisticated buyer, creating own-label items that can be worn season after season. Notably, Finery released a collaboration with dance brand Pineapple. The brand’s concept was created in 2014 by former chief executive and co-founder Nickyl Raithatha, who asked a creative fashion trio from Topshop and Asos to help bring his idea to fruition. The business launched online in 2015 and has since opened a small number of concessions in John Lewis and Brown Thomas department stores. Finery’s technology strategy is focused around big data and it collaborates with a variety of third parties for marketing, customer acquisition and website functionality.
2017-08-09T07:10:00+01:00By Emily Hardy
Finery has appointed John Hind as its new chief executive to succeed current boss and company co-founder Nickyl Raithatha.
2017-03-09T12:52:00+00:00By Laura Heywood
Andrew Shakespeare, head of ecommerce at womens etailer Finery, extols the virtues of “effective use of data”.
2016-02-09T17:47:00+00:00By Grace Bowden
Fashion etailer Finery has agreed a concession deal with department store John Lewis. We take a closer look at the online business.
2016-02-09T08:55:00+00:00By Suzanne Bearne
John Lewis is to bolster its fashion roster after signing a deal to stock products from online clothing retailer Finery in six stores.
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