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Peter Davies brands ‘son of Principles’ venture Mint Velvet
Clarks chairman Peter Davies has named his new fashion venture Mint Velvet and will debut the brand online and in 13 House of Fraser concessions in mid-October.
Womenswear chain Mint Velvet has notched up sales in excess of £10m in its first year of trading and “exceeded expectations”, said managing director Liz Houghton.
New women’s fashion retailer Mint Velvet plans to expand the content on its website in the coming months in an attempt to make it a true “destination” for its customers.
Clarks chairman Peter Davies’ new retail venture Mint Velvet unveiled its first collection this week.
Clarks chairman Peter Davies has named his new fashion venture Mint Velvet and will debut the brand online and in 13 House of Fraser concessions in mid-October.
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