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Myntra: Who is the fashion marketplace partnering with Next in India?
After highlighting overseas ambitions as one of three key strategies for growth in its latest results, Next last week inked a franchise deal with Indian marketplace Myntra to expand in the territory. Retail Week takes a look at the brand’s new partner, its history and how the deal fits in with Next’s wider strategy
Next strikes deal with Myntra to ramp up Indian expansion
Next has partnered with Myntra on a franchise agreement that will see the Next brand offered both in stores and online across India.