PrettyLittleThing

PrettyLittleThing is an online fast-fashion retailer owned by Boohoo Group aimed primarily at young women. Retail Week provides news, analysis, features and opinion about PrettyLittleThing and the fashion sector.

Latest news and insight on PrettyLittleThing from Retail-Week.com

Data
Ranking: The most popular UK retail websites among shoppers in Trump’s America
2025-04-11T00:01:00+01:00By George Arnett
Thanks to exclusive data from Similarweb, Retail Week can reveal the UK retail websites that are most popular with US shoppers.
Interview
Debenhams boss Dan Finley: ‘I want to be to retail what Spotify is to music’
2025-03-11T15:46:00+00:00By Chloe Mills
Chief executive Dan Finley talks about his plans for Debenhams to be to retail what Spotify is to music.
Analysis
Pretty little pivot: will a brand refresh be hit or miss for PLT?
2025-03-04T16:51:00+00:00By Chloe Mills
As fast-fashion giant PrettyLittleThing wipes clean its past and rebrands itself as a ‘sophisticated’ and ‘elevated’ brand, Retail Week explores if it will be enough to turn things around

More on PrettyLittleThing

News

PrettyLittleThing unveils quiet luxury-inspired brand refresh

2025-03-04T06:51:00+00:00By Ellis Hawthorne

PrettyLittleThing has unveiled its ‘quiet luxury’ style rebrand, marking a “new chapter” for the brand.

Analysis

How nine retailers are supercharging their marketing with AI

2024-12-23T06:00:00+00:00Promotional research for Bloomreach Engagement

This deep dive is the fifth in our ‘Consumer 2025 – from acquisition to advocacy’ series.

Debenhams brings ‘greater value than entire group’, says Boohoo boss
2024-12-12T07:49:00+00:00By Chloe Mills
Who is the new Boohoo CEO and is he the right pick to turn the struggling retailer around?
2024-11-01T16:43:00+00:00By Chloe Mills
Boohoo bosses under pressure to break up business and ‘spin off’ brands
2024-09-30T10:24:00+01:00By Chloe Mills
PrettyLittleThing founder makes shock return in ‘new era’ for fashion brand
2024-09-10T11:19:00+01:00By Chloe Mills

‘I’ve been banned from PrettyLittleThing and I won’t be going back’
2024-06-24T16:01:00+01:00By Chloe Mills
PrettyLittleThing becomes latest retailer to charge for returns
2024-06-07T11:45:00+01:00By Chloe Mills
Boohoo U-turns on executive bonuses after shareholder backlash
2024-05-28T16:28:00+01:00By Chloe Mills
PrettyLittleThing under fire again for ‘misleading’ ads
2024-05-20T16:46:00+01:00By Chloe Mills

All PrettyLittleThing content from Retail-Week.com