ProCook is a specialist retailer selling quality cookware, kitchenware, knives, cutlery, kitchen utensils and tableware. It has nearly 60 stores in the UK. Retail Week provides news, analysis, features and opinion about ProCook and the home and DIY sector.
ProCook has reported a “strong peak trading performance” as its focus on Black Friday and Christmas offers, product ranges and inventory levels paid off.
ProCook has said trading momentum has picked up and posted an increase in first-half sales during a strong golden quarter.
Investment bank Peel Hunt has downgraded its profit forecasts for six retailers, including struggling fast fashion player Boohoo and cycling and motoring specialist Halfords, due to the effects of changes to national insurance made in the recent Budget.
Specialist kitchenware retailer ProCook is planning to open 10 stores per year and is considering adding experiential elements to future sites, Retail Week can reveal.
ProCook has its eyes set on opening 10 new stores before the end of the financial year, with four opened in the first half and the remaining six set to open before the crucial Christmas trading period.
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