Chinese fast-fashion pureplay Shein exploded onto the fashion market in disruptive style, quickly becoming a well-known name among its core demographic of social media-savvy 16-to-30-year-olds. The etailer, which sells womenswear, menswear and childrenswear, beauty products and homeware, was started in 2008 in Nanjing, China, by Chris Xu.As well as its presence in the UK, Shein has dedicated online sites for the US, Italy, France, Spain, the Middle East, Australia and Russia, and ships to over 200 countries. Retail Week provides news, analysis, features and opinion about Shein and the fashion sector.
New analysis from GlobalData revealed that Shein has increased its market share forecast once again, as shoppers look for value amid challenging economic conditions.
Rumour has it Topshop is making a return to the high street. And no, this isn’t mere speculation — it’s a rumour being driven by the brand itself
Shein has officially confirmed its intention to go public on the stock market for the first time, with London appearing to be the preferred location.
Fast-fashion giant Shein’s profits plummeted by more than a third last year, according to reports, ahead of its highly-anticipated London listing.
Donald Tang, executive chairman at the retailer, was reassuring investors in a letter seen by Reuters.
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